Let commodities be more than commodities.
Whether it is "Ayu luster" designed for dazzling Kose VISEE cosmetics; Or an artificial AYU with a TU-KA mobile phone sticking out of its arm, and a leopard-print mobile phone designed by Ayumi Hamasaki himself; Or from clay dolls covered with mud to advertisements for ceramic skin whitening, Ayumi Hamasaki always makes her products give off new vitality.
The Kirin health drink "Suli" endorsed by Ayumi Hamasaki, who is newly airlifted to Taiwan Province Province, China, allows you to drink it directly and experience what Ayumi Hamasaki said in this advertisement: "Please make me strong! 」 。 In addition, the catalogue of TU-KA mobile phone 200 1 shot in March endorsed by Ayumi Hamasaki is attached. The pattern printed on Ayumi Hamasaki's clothes on the cover is exactly the shape of the catalogue she photographed for this mobile phone every month in the past year.
In Ayumi Hamasaki's advertisements, topics beyond the value of commodities were created. Ayumi Hamasaki's advertising work Morinaga Chocolate is accompanied by the advertising song "To My Dear …" and "End Roll Ending" Ayumi Hamasaki helped Morinaga Chocolate shoot three kinds of advertisements. In the two advertisements of "Barbecue Chocolate", Ayumi Hamasaki appeared as a "bath fire" to match the attributes of the product; In the advertisement of "Little Mont Blanc", Ayumi Hamasaki sat in a Japanese restaurant in mourning, pointed to sea urchin (uni) and said it was chestnut (kuri), arguing with his boss. Almost completely silent advertisements and cold plot tonality present a kind of black humor, which is rare in Ayumi Hamasaki's advertisements. In the recent advertisement of Morinaga's latest product, Ayumi Hamasaki has been listening to the advertising plan without saying a word, which is also a work with different styles.
JT drink "Natural Peach" is accompanied by advertising songs "Becoming", "Black and White Monochrome" and "Trauma". Every year, the advertising spokesperson will be the best-selling drink "Peach Natural Water", which has great news topics. 1999, Ayumi Hamasaki was invited to speak. The brisk line "HYU-HYU" in the advertisement is impressive, which fully shows the youthful and lively charm of Ayumi Hamasaki at that time.
Interestingly, Ayumi Hamasaki's colorful headscarf tied in the advertisement immediately became a hot commodity. Honda locomotive "GIORNO Crea" with the commercial song "It's too late" is full of scientific sense, an advertisement with white and transparency as the main body. Ayumi Hamasaki's helmet used in the advertisement has also become a promotional gift for motorcycle manufacturers.
"AUBE" cosmetics and advertising song "Boy&; Girls "appear" in Ayumi Hamasaki's first cosmetic advertisement. /kloc-started broadcasting in the summer of 0/999, and a large number of advertisements were exposed, which made the advertising song "Boys &; Girl also became Ayumi Hamasaki's first million-dollar single. In the future space with the pool table as the background, the broken light from knocking at the door sets off the bright pearl color emphasized by this series of cosmetics. This advertisement consolidated Ayumi Hamasaki's position as a "master of pop music".
By the way, Taiwan Province Province also introduced this series of products and their print advertisements. "LYCOS" Internet search engine and commercial song "Fly high Fly" When Ayumi Hamasaki typed the English word "Triceratops" on the keyboard, the image animal of "LYCOS"-a black puppy immediately jumped into the computer screen and bit out a fossil bone of Triceratops. Such advertising content fully points out the function of "LYCOS" as a search website. Holding a laptop, OL model shows the intellectual beauty of Ayumi Hamasaki. At that time, "LYCOS" also set up a limited website for Ayumi Hamasaki. Kose VISEE cosmetics with advertising songs "Vogue Fashion", "Seasons Four Seasons" and "evolution Evolution" were also broadcast in Taiwan Province Province, which should be the most familiar endorsement of Ayumi Hamasaki products for fans in Taiwan Province Province. In the advertisement, Ayumi Hamasaki's moist and bright lips and her long black eyelashes show Ayumi Hamasaki's gorgeous charm to the fullest. Charming image makes this series of products sell well in Japan and Taiwan Province Province. The girls not only named to buy cosmetics from Ayumi Hamasaki, but also sent out huge posters in cooperation with the cosmetics trading activities, which also made many male fans run to the cosmetics counter to snap up. The color of lipstick used in advertisements in Ayumi Hamasaki was out of stock at the beginning of listing. In addition, AYUmi Hamasaki also designed a product named "Ayu Gloss" for this series of cosmetics.
Ayumi Hamasaki has been the advertising spokesperson of TU-KA, a Japanese mobile phone manufacturer, since the beginning of 2000. From the first advertisement, the mobile phone in the shape of "artificial AYU" stretched out from Ayumi Hamasaki's arm triggered a topic. Next, every advertisement full of creativity and complete concept in this series also has Ayumi Hamasaki's own opinions. Including traveling around the world, emphasizing the internet function of mobile phones; Two AYU who can't hear each other's voice through the glass point out the email function of the mobile phone; Ayumi Hamasaki, who disappeared into the air, appeared on the screen of the mobile phone, emphasizing the download function of the mobile phone; Ayumi Hamasaki, who plays the teacher, tells the students to finish school at 3 o'clock, and publicizes the preferential plan of the phone bill of the manufacturer after 3 o'clock. Moreover, every month, Ayumi Hamasaki will help this mobile phone manufacturer to shoot product catalogues with different shapes, and print 600,000 copies in the store every month, which is always in short supply. The performance of the manufacturer increased by 180% after using Ayumi Hamasaki as the spokesperson. The amazing advertising effect brought by Ayumi Hamasaki made the industry spend 1 billion yen to hold the "Ayumi Hamasaki Occupy Shibuya" activity in September 2000. They bought nine large billboards in Shibuya, a popular town in Tokyo, pasted posters of different shapes taken by Ayumi Hamasaki for this mobile phone, and ordered Ayumi Hamasaki buses to drive in the street. Later, Ayumi Hamasaki was invited to design a leopard-print mobile phone "A MODEL" for the brand for limited distribution.
Credit Card "UC Card" In the second half of 2000, Ayumi Hamasaki helped to promote the credit card "UC Card" with cartoon shapes. At the end of 2000, UC CARD also helped Ayumi Hamasaki hold a secret concert. Only a few lucky people selected from the consumers who applied for this credit card can enter the venue to watch this precious performance, which triggered a battle for topics and tickets. On September/KOOC-0/day, 2000, the beauty and slimming center "Kono Yuri" was accompanied by an advertising song "Duty takes responsibility with voice" and a slogan "Who are you?" Copywriting, I want you to guess who the heroine's advertisement is. The heroine in the film emerged from the mire in the shape of a "clay doll" covered with mud. 10 days later, the answer was officially announced. In the second edition of the advertisement, the "clay doll" turned into a ceramic beauty with snow-white skin, which was a whitening advertisement shot by Ayumi Hamasaki for the Japanese beauty center "Takano Yuri". When shooting this advertisement, Ayumi Hamasaki was immersed in 3 tons of mud for 5 hours, which fully demonstrated her professionalism.
Kirin drink "Supli" with advertising song "Never Ever Is Unique" 20065438+0 In March, Kirin healthy drink "Supli" was introduced with new packaging, and Ayumi Hamasaki was invited to speak for it. Among the advertisements shot in the United States, there is also the CD cover of the commercial song "Never Unique", in which Ayumi Hamasaki is dressed as "totally embarassed". Especially in advertisements, Ayumi Hamasaki's nose with the shape of OK trip is even more impressive. However, such an embarrassing image is actually to highlight the brave and determined side of women. Please make me strong! "This perfectly matches the nature of the beverage and the concept that Ayumi Hamasaki wants to convey. Of course, Ayumi Hamasaki also participated in the production process of this advertisement from the planning stage.