The classification of soft articles can be divided into two aspects: writing purpose and publishing channel.

According to the different purposes of writing, soft articles can be divided into the following three categories:

1, brand promotion soft text

The purpose of brand promotion is to publicize one's own brand, do brand building and enhance brand awareness. One of the most common forms is brand story. By telling the story of the brand, it reflects the characteristics of the brand and the cultural connotation of the brand, so that the audience can understand their own brand and have a good impression.

2, product promotion soft text

Product promotion soft articles are a series of soft articles written by enterprises to promote their own products (including new products or best-selling products). Generally speaking, the soft text of product promotion is analyzed from the aspects of product growth process, product milestone and product's own selling point. For example, if you want to write a soft article about yogurt products, you can write it from three aspects: product packaging, taste and innovative eating methods.

3, soft text promotion activities

As the name implies, the activity promotion soft article is written for publicity activities, so that more people can participate in enterprise activities. For example, Mi Meng once wrote a soft article "The most painful thing in life is how to choose". This soft article is actually to promote the promotion of the "5 Beauty Pavilion" of Vipshop.

According to the different transmission channels, soft texts can be divided into five categories:

1, news information soft text

2. Self-media soft text

3. Question and answer soft text

4, personal social platform soft text

5, community soft text