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How to establish your own style in advertising copy writing
1. Support content: support the content with accurate and specific words, and support it with numbers and stories.

When people finish reading an article, what they can remember for a long time is often the example sentences and details. Vague language will weaken the theme of the article, because it forces readers to guess what you want to express, rather than focusing entirely on your point of view. Choosing accurate and descriptive words will make the article more powerful. Sometimes in order to be accurate and specific, you have to use more words than usual, which is harmless. It is important to cut off superfluous words, but it is more important to fully demonstrate what is said.

Quote accurate examples: There is a very valuable skill in drafting, which is to add "for example" immediately after writing to emphasize the point you want to express to support your statement.

2. Personalize your examples and add personalized examples to make the article more memorable.

In addition to events and data, anecdotes, quotations, analogies, metaphors and writing skills are used as alternative tools to support content. Writing should be carefully crafted, but this is not the most important aspect, it is the second most important task of writing. The most important writing principle is to make the viewpoint fully demonstrated, and the details make the article more credible and unforgettable.

3. Keep it simple: express your views in simple language.

4. Delete long sentences: Make the article clearer by splitting long sentences.

The simplest way to limit the use of long sentences is to break them into two or three short sentences. For example:

Whether on the battlefield or in other fields, such as politics or business, it can be produced by examples or orders. Alexander the Great is famous in history and legend. He is an excellent example of a military leader who leads by command and personal example. Gandhi and Mother Teresa are both famous for their dedication to great causes. They are examples of leading mainly through personal role models.

Divide this long sentence into at least two or three short sentences,