First, a simple class:
On behalf of app: Aauto is faster, muse；;
Aauto Quicker's stickers are similar to muse's, which are simply processed after face recognition, without classification and matching scenes. Half of the stickers in Aauto Quicker's hand are different colors of cat makeup, but in the recent update, A Auto Quick has obviously added facial stickers, and it is expected that A Auto Quick will put more on this sticker later.
Muse's universal sticker is very simple, but it is actually a large chat expression; The facial filter is only 12, which is very simple, but the five senses have 1 1 special subdivision filter, which can be played in detail.
Second, the product tonality category
Representative app: Tik Tok, snapchat, Volcano, etc.
There are many stickers of this kind of app, but most of them are in line with the tonality of the app and have platform characteristics. For example, Tik Tok stickers are very cold, and there are many types of music, such as hip hop, heavy metal and so on. Snapchat stickers have a strong European and American simple comic style, not as gorgeous and simple as China stickers. In addition, there is a special function of cutting stickers by yourself. People who can play can make many exclusive stickers by themselves.
The theme of the volcano sticker is also very suitable for his user base and positioning, and it is very grounded. They are all popular words at present, and the design is also very close to the people, which is suitable for users below second-and third-tier cities.
Third, beauty sells cute.
Representative figures: faceu, B6 12 Kaji, etc.
In fact, this can also be classified into the tonality category of the above category, but since selling cute stickers is the most used type now, it is listed separately. Faceu and B6 12 are too similar, and they also have the function of making expressions. The classification of posts is similar, and they are all around face recognition. By adding props, maps, actions and other forms, you will become cute and even scary.
Fourth, advanced-change the background and special effects of the five senses
Representatives: facebook, American movies, etc.
In addition to ordinary sticker coverage and facial effects, there are some advanced gameplay, such as changing the background and facial effects. Facebook has many background stickers and various action stickers triggered by the five senses. On the basis of the original feminine sticker, Mei Pai added manual background change. By manually changing the background, you can combine the video you just recorded with any background to generate a brand-new and interesting video. After the matting effect is better, I believe that more games will be born in this piece, and there are also many five-sense sticker games in the United States.
Verb (abbreviation of verb) AR sticker
Representative: wetoo et al.
All of the above are secondary stickers. wetoo is integrated with AR technology to generate more fun 3D dynamic stickers, which users can cooperate with the design story.
Six, simple film effect
Representative: I like to wait.
All the above posts have one thing in common. In fact, it is a gif picture, which has its own fixed performance. It's hard for you to play more new tricks. You can only add the right sticker at the right time. In fact, with special effects, people can realize many imaginary pictures in their minds, but the simplest of these special effects should be realized through AE on the computer. AE is difficult to use, and the threshold is high, so the majority of white people can't use it. If we turn it into an easy-to-use app for white people, everyone can easily add movie special effects to themselves. With reference to the market explosion caused by the popularization of PS technology in Meitu Xiu Xiu in the past, we can imagine how big the market will be in the future. Now there is an application that is gradually achieving an AE-like effect.
At present, there are two AE functions: magic and 3D magic. Among them, there are 365,438+0 special effects in magic, such as fire, emotion, butterfly and snow. You can freely draw and superimpose them to produce the desired effect. 3D magic can tap the prospect of recording video and add 12 effects to it, such as rocket launching, flying, zooming in and out, etc. At present, many special effects in the above two kinds of magic are generally realistic, but with its gradual optimization and iteration, its realistic effect will become stronger and stronger, which may attract more users and give birth to more new ways of playing. By then, everyone can create their own virtual world, just as we created our own virtual self through QQ Show ten years ago.
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At present, short videos actually meet the two core needs of users: recording life and showing life; Special effects stickers are a weapon to break through the third core demand-creating life. Everyone has a need to create a new and more ideal life in his heart besides recording his life and beautifying his life for others to see, which is also the driving force for us to live and work hard. However, some dreams are difficult to realize or far away. Through the virtual world, many users are willing to accept addiction first (some men watch AV to meet their physiological needs, and some women play Mo Mo to get boys' knees). At present, the vast majority of stickers only stay at the stage of 1.0, which has played a certain role in promoting the display of life, but has not yet played a role in creating life. In the future, 2.0 and 3.0 stickers will evolve into a weapon to help users create virtual scenes, virtual stories and virtual better themselves.