Although Renault brand has no choice but to withdraw from the China market due to the continued sluggish market sales, Citroen and Peugeot under PSA Group have always attached importance to the China market and insisted that they will not withdraw from the China market. PSA Group decided to continue to export funds for Shenlong Automobile to help it achieve sufficient cash flow. It can be seen that PSA attaches importance to the China market.
65438 At the 2020 Shenlong Automobile Culture Festival held on124, Shenlong Automobile announced the "Yuan+"plan, including four aspects: product, marketing, service and operation. In the industry's view, all the plans released by this cultural festival reveal that Shenlong has made all preparations for the last fight.
In terms of products, Shenlong Automobile proposes to realize the full configuration layout of all its best-selling models, and the configurations that customers pay attention to and use frequently will be equipped, and the configurations should be increased without increasing the price, so as to maximize customer value.
At the same time, the company also plans to build and launch 65,438+04 new cars in the next five years. On the basis that all the existing engines meet the national emission standard of National VI B and achieve "three liters and one drop", the company will fully launch the research and development of MHEV light hybrid National VII and launch new powertrain products that are more economical and fuel-efficient.
Specific products will include Peugeot 508L? PHEV, launched at the end of 2020; Peugeot 4008 and 5008 mid-term changes; Brand-new cars C5(E43) and C4L(C43). Among them, Peugeot 4008 and Peugeot 5008 will continue the appearance of the European version, and adjust the configuration according to the needs of consumers in China. The biggest change between them is to change the family design language and add the iconic fangs LED daytime running lights/turn signals.
The new C5 model is code-named "E43", and the white body of the car has been rolled off the assembly line, and the production model will be officially launched next year. The brand-new car code-named "C43" will be put on the market in 2022. This new car can be regarded as the replacement of the current C4L. Based on the CMP platform jointly launched by Dongfeng and PSA, these two cars will be launched in gasoline version and pure electric version. C43 is positioned as a boutique and strategic model of Shenlong in the next three years, and it is planned to start mass production in June 20021year. After the car goes on the market, it will take over the market position of C4 Sega and C4L which have been discontinued. E43 adopts a brand-new modeling language, and will learn from the design elements of CX experience concept car.
On September 29th, PSA Group and Dongfeng Motor announced that they will provide 50 million euros of funds to Shenlong Company in the fourth quarter of this year, and Dongfeng Company will also provide strong support for the liquidity demand required for the production and operation of Shenlong Automobile. In addition, from 2020 to 2037, PSA Group will provide hundreds of millions of RMB to DPCA every year for brand image building and channel development of Dongfeng Peugeot and Dongfeng Citroen. At the same time, the two major shareholders have also decided to increase the capital of Shenlong Company in the first quarter of 20021.
It is worth noting that after the adjustment of the company's leadership in September this year, Shenlong Automobile accelerated the pace of reform and focused on dual-brand sales, aiming at improving operational efficiency.
All the above behaviors are enough to prove that Dongfeng Group and PSA Group attach importance to Shenlong Automobile, among which PSA Group is even more unwilling to let go of China, the largest single market in the world. Even if the current performance is weak, PSA Group will be the most concerned market of the new alliance with the smooth merger with FCA in the future. For Dongfeng Group, Shenlong Automobile, as the first passenger car project of Dongfeng joint venture, carries more missions.
However, in the production and marketing express published by Dongfeng Company, Shenlong Automobile was once again "absent". In the face of declining sales, Chen Bin, general manager of Shenlong Automobile, once said at a media meeting: "Shenlong is on the verge of life and death, which is inevitable. Neither Dongfeng nor Peugeot Citroen can afford to lose this battle. "
After all, from 20 15, after the sales peak of 704,800 vehicles was achieved by Shenlong Automobile, Shenlong Automobile began to decline. Since 20 16, DPCA has shown a downward trend, from 704,800 vehicles in 20 15 to 2013,600 vehicles. In the first eight months of this year, the cumulative sales volume of DPCA was only 8 1045 vehicles, with a decline rate of 63.36.
I have to say that the plan announced this time can be regarded as a "let go" action of Shenlong Automobile. However, for the current depressed market, the share of French brands dominated by Peugeot and Citroen in the domestic passenger car market has dropped to 0.3%. With the injection of funds, the road to the revival of Shenlong Automobile is doomed to be a protracted war.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.