Balea professional skin care series is the independent brand of ——dm, the second largest foreign commodity company. All products have passed the most stringent testing institutions in Europe, which are suitable for different races, completely natural and non-irritating, and are well-known throughout Germany. DM 1973 was established in Karlsruhe, Germany. At present, there are 869 chain markets in Germany and 85 1 chain markets in other European countries.

China commodity market:

In the daily chemical products market in China, foreign brands have always occupied most of the market. For example, Procter & Gamble, a foreign daily chemical giant, had more than 200 brands at its peak, and brands such as Head & Shoulders, Rejoice, Crest and Tide were well known to consumers in China. However.

In the past four years, P&G suffered from sales failure, and its performance declined again and again, once falling to the level of 2006. To this end, P&G once laid off employees and sold more than 65,438+000 brands to slim down the brand.

While P&G lost its market in China, a number of new brands of daily chemical products emerged in China, such as Libai, Yunnan Baiyao, Black, Carved Brand and Liushen. These brands have occupied a large market share in their respective subdivided daily chemical products.

In the domestic daily necessities washing market, despite the rapid development of Blue Moon in recent years, both hand sanitizer and laundry detergent have achieved the position of market leader. However, Blue Moon belongs to the brand of Hong Kong Blue Moon International Group and still belongs to a wholly foreign-owned enterprise. As an old brand in China daily necessities washing market.

Libai still occupies the first position in the market share in the laundry and detergent fields. According to the data released by AC Nielsen, an authoritative international research organization, Libai washing powder accounts for about 25% of the national market share.

Nearly a quarter of the people in China are using Libai washing powder. Libai detergent accounts for 465,438+0% of the national market share. For every 2.5 bottles of detergent sold nationwide, one bottle comes from Libai Group. In addition, Libai Group's market share of laundry detergent, laundry soap and other products also ranks among the top three in China.

As a leading enterprise in the domestic daily chemical industry, Libai Group has established 13 production bases, more than 30 branches and more than 10,000 employees. In terms of performance, Libai's annual sales revenue has also exceeded 20 billion yuan, and its annual tax payment has exceeded1500 million yuan. Libai has been selected into the list of "Top 100 Taxpayers of Private Enterprises in China" for many times, and has developed into a banner of the national daily chemical industry.