Retail positioning: brand products, mass prices

Product positioning: beautiful, fashionable and value for money.

Product style: natural, fashionable, simple, elegant and healthy.

Product categories: Bras, underwear, vests, box pants, household clothes, warm clothes, socks and other thousands of products.

Service-oriented: caring service and happy shopping.

Shopping environment: freedom, brightness, comfort, fashion and shopping enjoyment.

Consumer class: 18-45 fashion women.

Price positioning: 30-80 yuan (suitable for domestic mass consumption)

30,000-60,000 yuan can open a shop, making it easy for you to be a boss.

1, enjoy the right to operate Ruth Liren brand goods and use the trademark CI system.

2.* * * Enjoy the brand effect, word-of-mouth effect and media promotion effect of "Best-selling preferred brand in underwear industry in China market", "No.1 brand in women's clothing market in China" and "Top 10 preferred brands with the most franchise value in China clothing industry".

3. Provide the sales accessories required by the exclusive store, such as shop assistants' uniforms, hangers, handbags, posters, membership cards, unified sales receipts, etc.

4. Training support: store image maintenance training, shopping guide sales skills training and daily store management training.

5. The store has mature management and operation experience, and there have been nearly 800 successful domestic business cases since 15.

6, high-quality products, long replacement cycle

7, unified promotion plan, and provide POP, posters, promotional gifts and other support;

8. According to the changes of local markets, the company provides early warning information of best-selling and unsalable products at any time free of charge, and reduces the inventory backlog for franchisees with the help of the exchange system.

9. Every franchisee can enjoy the protection of the company's market area to protect the exclusive operation of market sales.

Advantages of Ruth Beauty Joining:

Joining advantages:

Best-selling and preferred brand of underwear industry in China market.

China women's clothing market reputation and quality satisfaction of the first brand.

Top Ten Preferred Brands with the Most Joining Value in China Clothing Industry

1, free of joining fee: 0 joining fee reduces investment risk.

2. Free decoration props: the headquarters will provide franchisees with a certain proportion of opening image, props and material support, so that you can realize low-cost operation.

3. Free return of decoration props: According to the sales performance of franchisees, the headquarters will implement the reward and support for returning decoration, which will really make you decorate at zero cost, and the profit margin will make your franchisees more and more favorable.

4. Free regular training: Every year, the headquarters will prepare a training outline according to the market development trend, and provide a number of trainings for franchisees free of charge.

5. Free start-up support: the headquarters will choose a site, inspect and help to open a shop for free, so that you can reduce the time of preparation and exploration and quickly cut into the market.

6. Free nanny-style intimate service: The company will send a customer service specialist or supervisor to provide on-site guidance service from time to time according to market changes and the specific conditions of franchise stores in different periods.

7. Ultra-low discount supply: * * Enjoy the advantages of headquarters design, R&D and production, reduce intermediate links, reduce operating costs and enjoy super-value profit space.

8. Long replacement cycle: The company gives franchisees a flexible replacement cycle, so that you can operate without worry!

9. Value-for-money profit margin: A cost-effective product can ensure sufficient profit margin for franchise stores, and at the same time, it can make the product have a strong price advantage and competitive advantage in the market competition.