The year before last, Sashido's instant noodles suddenly caught fire. The street is full of small restaurants selling various brands of instant noodles. Many restaurants are so hot that they have to queue up to buy instant noodles, and sometimes they have to queue up. There are pictures of instant noodles everywhere in the circle of friends, and instant noodles suddenly become delicious. It seems that they don't eat instant noodles and sent a photo of eating instant noodles in Sashido in a circle of friends, so they are not young people in the new era.

First of all, let's analyze why so many young people go to Sashido to eat instant noodles just for instant noodles. In fact, eating instant noodles is just a carrier, and more demand is not to be out of touch with society. Instant noodles are popular in society and are made by young people. As a young man, if you don't do this, you will be considered ignorant and unsociable. The main reason for eating instant noodles is to get recognition. It can be said that the cost of eating instant noodles is not only the normal value of instant noodles and ingredients, but also the cost of satisfying diners who don't want to lag behind their peers.

Secondly, why are so many people keen to send photos in the circle of friends after punching cards in Sashido? In fact, this is also very understandable. After all, I want to be recognized at the next friend's party and prove that I have been eaten and eaten. This is a speech for the next party. If you eat in obscurity, you might as well buy a bucket of instant noodles at home and eat them yourself, which is much cheaper!

Finally, this kind of behavior is mainly a curiosity of young people and a manifestation of satisfying vanity. Look, you go to eat, and I go to eat, too. I'm not behind.

Then why did Sassido suddenly fall off the altar? Personally, I think there are two main reasons:

1, the real demand of instant noodles is to meet the convenience of the demanders. The consumption of instant noodles by passengers on the train definitely accounts for a large proportion of the total consumption of instant noodles. Taking destroying the convenience of instant noodles as a selling point, it is inevitable to pack cheap instant noodles into high-end food abruptly, so sashimi will be eliminated sooner or later from the real value of instant noodles.

2.Sashido's high pricing and single product also doomed its failure. They are all imported instant noodles, and the pricing itself is not low. Even the prices of fried eggs, sausages and other ingredients are not low. Eating instant noodles costs more than ten yuan or even dozens of yuan, which is far from what ordinary people can consume every day. Moreover, instant noodles Sashido are basically instant noodles, and the products are too single and have no selectivity, which is doomed to be short-lived and the repurchase rate is very low.

The essence of catering is to make customers full, eat well and eat healthily, and at the same time, it is necessary to give consideration to profit in order to develop for a long time. The above is my personal opinion, which may not be correct. Welcome to add a message.

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