If you want to come up with a good copy, you must first write an accurate copy around the "target user", and then you must have enough understanding of your own products or business and try to implant it in a reasonable way. What is the center of users? You can focus on the basic characteristics, information space, living space, various needs and pain points of the target users.

Good copywriting is not just about writing some copywriting content, not patting your head or trying to come up with it! Not only write a WeChat content or Weibo content, but also look at the reading volume and the number of forwarded comments!

However, it needs a holistic thinking of promotion:

User survey-content production-channel delivery (testing)-data monitoring feedback-content optimization and adjustment-expanding delivery

Learn to conduct user surveys and clearly understand your target users:

Sometimes writing a copy looks like a few lines, a short article, a short article, but in fact you should regard it as a "product", which is sold to the user's heart through his eyes! Readers can feel whether this product (your copy) is good or not! What is a good copy? That is to say, it can attract readers' attention and speak to the hearts of the target users, which is a good copy.

Then why can your copy talk to others? The conclusion is that you must know your users well enough, so it is necessary for you to conduct a user survey. You must know the basic characteristics of users (age&; What is the income and occupation like? What are the pain points and needs of users? Even the user's information space, living space and so on. Understandable. This is the most basic, but also the most important writing and promotion work! Never ignore those places that are often overlooked by many people, so that you don't know who you wrote the promotion copy for!