Registered trademark (category III cosmetics), business license (including cosmetics in licensed operation), tax registration certificate and other qualifications;
Secondly, use these qualifications to find another manufacturer with production capacity and complete license number (production license, hygiene license, business license, organization code certificate and tax registration certificate) to sign an entrusted processing agreement.
Entrust processing contracts indicate the ownership of intellectual property technology (R&D formula) and processing methods.
The product is sent for inspection, and the product inspection report is obtained, and the product is filed with the Food and Drug Administration.
Take the manufacturer to the relevant departments to handle the entrusted processing for the record.
Let's understand this problem first. As we have learned before, product cost = packaging material cost+internal material cost+service cost. Internal and external costs are well understood (outsourcing material cost, internal material pasting cost). Service cost refers to product planning, design, purchase of packaging materials, recipes and other services. These costs may be directly included in the internal material costs during ODM processing, and the product production costs include product filing costs, logistics and transportation, storage costs, etc.
Cosmetics OEM costs a lot, and it is difficult to accurately calculate how much it costs. I can draw a range and apply my own brand according to my own situation. I roughly calculated that if we want to make a series of products, the startup company will need about 654.38+0 million, including products, labor, office expenses, marketing expenses and so on.
I. Fees for company registration and trademark registration
Under normal circumstances, the company registration fee is about 2000 yuan, and if it is successful, it can be completed in 5-8 working days. If there is a relationship, you can drag on the relationship to help. If you have nothing to do, you can find some third-party agents to register the company directly online.
Now many friends like to register Hong Kong companies. There are several restrictions on registering the name of a Hong Kong company, and the overall cost is about 5,000 yuan.
The trademark registration fee for cosmetic OEM products is about 1500-2000, and the formalities can be completed in 3-5 working days. The TM bid will get the acceptance receipt within 10 working days, and the right to use the R bid usually takes about one and a half years. To do cosmetics OEM, you only need to get the electronic receipt of trademark acceptance, which usually takes 2-3 months.
Second, the cost of packaging materials.
Different suppliers have different requirements for packaging quantity. Generally, 30,000 pieces of aluminum foil bags, 3,000 pieces of glass bottles, 5,000 pieces of white (transparent) hoses, 10000 pieces of colored hoses, 5,000 pieces of paper boxes, 5,000 pieces of essential oil in wooden boxes and 300 pieces of paper tubes. You can make dozens of special cartons.
The production time of glass bottles is about 45 days, and the proofing time is 5-6 days. Aluminum foil bags and cartons are usually produced in 15 days, and many factories did not have aluminum foil bags and cartons before. This needs to be discussed with professionals. The hose production time is about 25 days, and the proofing time is 7- 10 days. The production time of plastic bottles is about 20 days, and the proofing time is 7- 10 days.
The above data are for reference only, and the specific quantification needs to be communicated with the packaging material supplier in detail. Novices don't know how to say it, but they can also give it to cosmetics manufacturers, but the general manufacturers have to charge a certain value-added service fee, which belongs to ODM.
Three. Product inspection and filing fees.
Different testers charge different fees. Kangrong doesn't earn any fees for branded products during the whole testing process. Generally, the testing fee is between 1200- 1800.
Different products have different inspection fees, and the inspection time is usually 7- 10 working days, and the inspection pass rate reaches 99.9%.
The national cosmetic filing fee generally ranges from 800- 1200 yuan. Kangrong Group Co., Ltd. assists customers in filing and testing report related procedures, and the charging standard is each fee, and no other fees will be charged.
Fourth, the internal material cost.
The internal material part, that is, the part where we are responsible for R&D and production. Kangrong Group focuses on the development direction of skin care products, cosmetics, cosmeceuticals, disinfection products and biological freeze-dried powder. The cost of cosmetic materials can be controlled by ordinary customers. Determine the price according to the effect and the positioning of brand customers.
A considerable proportion of novice customers will often come to me and say, Manager Mo, how much do I need for a product?
In fact, I often say, let's look at the train of thought first. Cosmetic OEM is flexible and can have many prices. Unlike selling some ready-made things, just bargain.
Being an OEM is equivalent to customization and class standardization services. We can recommend the mature formula to our customers and friends. If you are not satisfied, you can also let us sample according to your requirements.
So the cost can only be an interval quotation. For example, the general efficacy of cleaning products may be tens of dollars a kilogram. Mask products weighing 40kg to 1 kg in 80 yuan are relatively common, and the price is relatively low, probably around 25 yuan. As for some products with special effects, they are all over several hundred, such as our national cosmetic slimming products, 180-500. Both.
Verb (abbreviation of verb) processing fee and service fee
Making cosmetics is like making a component. It takes manpower and machine tools to combine scattered things. The processing fee varies according to the packaging structure of different products in different categories. Common processing costs involve disinfection, filling, code spraying, labeling, plastic packaging and other links. The processing fee ranges from 0.5- 1.5 yuan, and the processing fee for complex products will be higher. Generally speaking, there is still a lot of room for discussion on the processing fee of the factory, mainly depending on the workload done by customers. Because of the large quantity, workers will strive for perfection when they do it, and the cost of maintenance and machine wear will be shared. The same product, the quantity of 6.5438+million and the quantity of 6.5438+million, the bargaining power is completely different.
As for the service fee, it mainly involves design, packaging and planning. Different factories have different strengths, and the service fees charged are also very different. The big factory is rich in design ability and packaging material resources, and the planning team is strong. Kangrong Group focuses on production and service, and its ability is above that of many peers, and the corresponding service fees also have certain threshold requirements.
The above is the approximate cost composition of a brand of cosmetics OEM, and the specific details depend on different products. Clever as you actually know, the cost composition of cosmetics OEM is the following calculation formula:
Cosmetic OEM cost = registered company cost+packaging material cost+formula material cost+processing fee+service fee+filing fee+freight.
What is the retail price of cosmetics? Product price = marketing expenses+management expenses+production costs+brand premium. Product pricing strategies are different. Many retail prices *( 10%-20%)= production cost. Cosmetics industry is an industry that makes consumers beautiful. Brands will invest a lot of advertising expenses, hire celebrity spokespersons and establish emotional communication with consumers. Marketing expenses are the expenses of advertising star endorsement, grass planting content promotion and so on. The product price accounts for 30%-40% of the product price, and the management fee is the team.
There is a great difference between packaging material cost and internal material cost in product cost. The most important factors that determine the product cost are the quality of packaging materials and the price of minimum order quantity, as well as the efficacy and minimum order quantity of internal materials in the formula.
mask
Common skin care products, essential products for basic skin care, high-frequency consumables for masks, and many styles of masks, which mainly solve the problem of first-aid hydration, have huge demand and many functions, such as whitening, controlling oil, shrinking pores, lifting and firming, and repairing after sun exposure. And the styles of masks are different, such as patch mask, mud mask, tear mask, soft membrane powder mask, jelly mask and cream mask. Generally, the order quantity of OEM processing is 4-5 thousand pieces, and the order quantity of many factories is 30-50 thousand pieces. Big manufacturers not only consider the order quantity, but also look at the processing strength of the brand. The first order quantity will not be too high, ranging from 50,000 pieces to 654.38+10,000 pieces, and there will be certain requirements for returning the order later. The price of internal materials has a great relationship with the efficacy of the formula. The basic price of brand mask hydrating is 20-200. The price of the lining of the sleeping mask ranges from 30-80 yuan/kg, mainly according to the requirements of functional customers.
Regarding mask packaging materials, the minimum order quantity of mask aluminum foil bags is about 30,000 pieces, and the factory will quote a high price of 1000 pieces of mask bags. Mask cloth depends on the style. Tencel film cloth, silk film cloth and bio-fiber mask are very different, and 10 thousand pieces can also be ordered. Prices range from 0.2 to 0.5 yuan, and the minimum quantity of color boxes is not very high. There are also many factories receiving 1 000 boxes.
The price of hydrating and moisturizing mask is equivalent to 65438+ 0-2 yuan per tablet = aluminum foil bag+mask cloth+color box /5+ assembly fee+filling fee.
Efficacy mask is equivalent to 65438+ 0-2 yuan per tablet = aluminum foil bag+mask cloth+color box /5+ assembly fee+filling fee.
(Remarks: Some masks are as cheap as 30 cents, and the quantity is relatively large. These prices are calculated according to the minimum quantity price, so we won't discuss how to lower the purchase price in large quantities here. )
cleansing cream
Facial cleanser and cream are common facial cleansing skin care products, and the products are usually not expensive. Common cleaning products on the market include facial cleanser, cream, foam, gel, powder cake, beans, mousse, etc., and their functions are divided into whitening, oil control, pore contraction and blackhead removal. As the first step of skin care, no matter how many functions are added, the effect is not satisfactory, and consumers are more and more interested in products.
For the processing of facial cleanser, the order quantity of manufacturers is slightly higher than that of face cream, 50k g- 100kg for small factories and 500kg for large processing enterprises. Most facial cleansers are 100g and 120g, and only 1kg can hold 10 bottles and 100kg.
Facial cleanser = inner material+hose+color box
The structure is simple. The price of the inner material is slightly different according to the different types of facial cleanser, and the price is not very expensive. The price of amino acid facial cleanser is around 60 yuan, the price of soap-based facial cleanser is around 30 yuan, and mousse is also very cheap. Hose 1 yuan -2 yuan, mainly bottle cap 1 yuan, the price of bottle body is monochrome or several layers, and the processing price of single product is about 8 yuan.
hemostatic
Toner is a general term, including toner, toner, astringent water, balanced water and activated water. After cleaning, it is used to maintain the skin and make a base for cream essence. Its main functions are moisturizing, cleaning and oil control. The product structure of lotion is also very simple, and the price is also very simple. More than a dozen dollars, anti-allergic products will be higher, even hundreds, depending on the claimed concept of the product and the content of effective active ingredients.
Facial cleanser = material+glass bottle, aluminum can+color box.
The glass bottle is about 3 yuan, the color box is about 1.5, and the inner material is about 1-2 yuan.