Is the takeaway red envelope subsidized by the platform to the merchants? The full reduction of red envelopes is shared by the platform and the merchants. For example, businesses are hungry after 50 minus 20, or Meituan platform subsidizes 20 businesses, and 8 yuan fully reduces its commitment 12.
Merchants will not trade at a loss, nor will they deduct customers' ingredients (wonderful unscrupulous merchants are omitted). However, the take-away business is really difficult to do, the platform deduction point is too high, the material cost increases, the competition among peers is great, and customers are more selective.
Whoever gives the takeaway red envelope has nothing to do with the business. Even if you use a big red envelope when paying, and ten pieces become four pieces, the platform will still calculate the money for the merchant according to ten dollars.
My family will also participate in the special activities of the US Mission and put on 9.9 special dishes. This is not about making money. As a tasting product, let everyone know the taste of my cooking. Try next time. This is spaghetti. 9.9 I can earn 8 yuan, which is just enough to recover the cost. We don't care about the rest. Even though the guest finally paid a dollar, I still earned eight dollars.
The takeaway platform pulls money. Do businesses still make money? Make money.
Because the material cost is only a part of the business cost, in theory, a normal store must have more than half the profit of a dish to make money.
So you usually eat 10 yuan rice, and the material cost of the merchant should be around 3-4. As long as you pay more than this amount, the business will not lose money. But if all the dishes are unprofitable, they can't be done unless they are measured. I earned a little more or less, but it was not the main income. My family often earns almost the same income from taking out food in the lobby, but the default profit of taking out food is half that of taking out food in the lobby. I think takeout is just for publicity. ) So feel free to eat enmm boldly.
Finally, under the popular science, the discount of Meituan is all reduced, but if you are hungry, you will calculate whether the discount is more or less. There is no such thing as a full reduction of 100-99 and then a full discount to lure you in.