Nanluoguxiang is an alley, located at the intersection of the east side of Beijing's central axis. It starts from Gulou East Street in the north and ends at Ping An Street in the south, with a width of 8 meters and a total length of 787 meters. It was completed in the same period of the Yuan Dynasty. It is one of the oldest blocks in Beijing with a history of more than 740 years.
It is also one of the 25 planned old city protected areas. Because of its high terrain in the middle, low in the north and south, it looks like a hunchback, so it is named Luoguo Lane. In the Qing Dynasty, The Whole Map of Beijing, which was drawn in the 15th year of Qianlong (1750), was renamed Nanluoguxiang.
Nanluoguxiang is a distinctive bar street in Beijing and the most well-protected quadrangle area in Beijing. The whole bar street is dominated by small bungalows in quadrangles, and red lanterns are hung high in front of the door. The decoration style returns to the traditional simplicity, which conforms to the atmosphere and style of quadrangles.
Unlike Sanlitun and Houhai, most of the bars here are quiet, harmonious and natural. They live in downtown but stay away from the hustle and bustle of downtown and are closer to life.
Nanluoguxiang, located between Beijing Gulou and Di 'anmen, has a history of more than 740 years. The unique original appearance of Beijing Hutong and various interesting fashion shops constitute the unique charm and customs of Nanluoguxiang. It has gradually replaced Sanlitun and Houhai and become a new fashion landmark in Beijing.