When using terror appeal in advertisements, we must pay attention to the following six points
1. Applicable commodity category: Not all commodities are suitable for terrorist demands and cannot be used at will.
The attraction of terror applies to two commodities.
1 is a commodity related to "birth, old age, illness and death", which is related to the health, personal safety, beauty and anti-aging of individuals and families, and belongs to "highly self-care" commodities, including health, leisure, insurance, preservation, beauty and slimming.
The second category is goods related to "price sensitivity", such as gasoline, cars, membership cards and other goods that will stimulate customers to pay in advance with the price increase. Among them, "advance notice of price increase" is a commonly used terror appeal advertising technique for marketers.
Second, distinguish customers' personalities: According to customers' different personalities, we need to take appropriate measures to avoid scaring customers away.
Third, determine the content of the appeal: it is more important to provide the "latest" information than the "most" information.
No amount of outdated information can arouse customers' interest, and only the latest news just released can win customers' favor and touch.
Fourth, make commodities into heroes: propose unique solutions and compare the advantages and disadvantages of commodities.
When using terror appeal advertisements, we should regard commodities as saviors, put forward solutions that commodities can eliminate terror psychology for customers, and compare them with other competitors' commodities to increase persuasiveness.
5. Visualization of horror appeal advertisements: simplify horror information and enhance the visual effect of horror by using keywords and key pictures.
Sixth, find the right time to start: search for news related to terrorist demands every day and act immediately.