Matters needing attention in opening a physical store
First, don't join the store at will. Nowadays, the popularity of network celebrities punching cards has led to mixed brands. The network celebrity effect seems to have great business opportunities. In fact, many of them cheat the joining fee, especially some catering franchisees, pay attention to the decoration style and ignore the product taste. These brands were established for a short time and passed quickly. A large number of franchisees can also make brands earn a lot of money, but too many online celebrity stores will also have a feeling of rotten streets, and customers will have visual fatigue and naturally don't want to patronize.
Second, don't open a store that competes fiercely with online stores. Although the quality of your products is better than that of online stores, customers can't see it at a glance, and they can buy it at a low price online, so why buy it from you? For example, some clothing shoe stores. If there is no special purchase channel, such a physical store is difficult to survive.
Third, never open a shop with traditional ideas. What is traditional thought? That is, as long as the brand has a market and quality, it will sit and wait for money. It is difficult to survive without paying attention to internet communication, using new media, investigating user experience and providing good services. Now shopkeepers must pay attention to the marketing concept of "going first", cater to customers' psychology and do some promotional activities. Only by combining physical stores with the internet economy can we go on for a long time.
Fourth, don't blindly follow the trend without experience and ability. Nowadays, many people invest in a shop when they see others opening a shop to make money. Opening a shop seems simple, but there is a lot of knowledge in it. Don't rush to open a shop without an experienced person or your own extraordinary ability. At least you should read more books about entrepreneurship, or learn from experienced people, or even work in successful stores.
Fifth, don't open a shop without sufficient funds. With insufficient funds, work will be constrained everywhere. In the end, you will find that you will exceed your budget every month. There are high and low seasons in doing business. If you encounter the off-season, you are likely to close down because you cannot make ends meet. Secondly, in order to control costs, you may reduce employees' wages or store preferential benefits. As a result, employees leave their jobs and customers are dissatisfied. Thereby further deteriorating the operation.