In May, in the "Dialogue" column of CCTV Economic Channel, Gao Burning appeared with three "post-80 s" IT entrepreneurs, Li Xiang and Mao, and the audience probably remembered some sharp-edged performances of Gao Burning. At that time, Zhang Shuxin, a strong woman in the IT field, commented on Gao Burning: he has the potential to develop into a leader, but if he can be more restrained, it may be better for his future. "The appearance is bright and the heart is bright", and the companions of "post-80 s" described it as high-burning.
However, Gao Yan in front of reporters is sophisticated and calm, which seems to be quite different from people's feelings on the screen. Gao Yan doesn't look like a young man in his twenties in appearance, speech and manners. In the 900-square-meter office area on the 6th floor of Block A of Tsinghua Tiqi Science and Technology Building, a room of about 10 square meters next to the front desk is a high-burning office. It is said that the original high-burning was in a spacious and well-decorated place in the innermost room, which has been transformed into a reception room. "That's for the distinguished guests. I don't like the feeling of being surrounded by glass and being transparent. Relatively closed, it feels more comfortable. "
Regardless of his personality, it is an indisputable fact that Gao has become famous. Meeting the media, finding investors and meeting customers have become three very important things in a high-burning day. From CCTV to satellite TV, from print media to online media, high-burning frequently appears. Until one day, when I transferred to the subway twice, someone came forward and asked "strangely", "Are you burning up?" The feeling of being a "star" made him uncomfortable. "I seldom take the subway again." Gao Yan said a little helplessly: "Now I am a little tired of the media."
Gao Yan has a pile of Mao Zedong's works on his desk. He began to read Mao Zedong when he was just literate, and regarded Mao Zedong as an idol to follow in his life. Gao Yan thinks that building a new China in Mao Zedong can be understood as a kind of entrepreneurship, and some experiences from Mao Zedong can be transplanted into his own entrepreneurial process. "Strategically, I may be good at it, but tactically," Gao said with a smile.
Every time a new restaurant opens around the office, Gao Yan always tastes it at the first time. He said that he likes to be "the first person to eat crabs". The magical entrepreneurial experience in the field of P2P streaming media makes him confident enough to predict that the broadband era will trigger a revolution, and the application of streaming media technology in the industry will increasingly become the mainstream business, including distance education. He is looking forward to the early appearance of the first early adopter in the field of distance education.
On June 6th, 2006, on the first day of the opening of Quanjude Roast Duck Restaurant in Tsinghua Science Park, the reporter had the honor to have lunch with Gao Yan. "Today is a good day," Gao said repeatedly, looking at the blessing messages sent by his friends. While waiting for food, I lit one match after another. Every time I clean one, I hold the match tightly with my hand and lean my nose to smell it desperately. This is so childish. "I like to smell it." "This smell reminds me of the days when I lit kerosene lamps when I was a child."
Looking for the "first crab eater" in distance education
Due to family reasons, Gao Yan didn't go to college. 1998 After graduating from technical secondary school, I worked in a factory in Zhangmutou, Dongguan. Half a year later, when he was admitted to Tsinghua University, the villagers excitedly commented: "Gao Yan will definitely be a member of the Central Committee in the future!" In that small mountain village, people think that studying Tsinghua will make them become "big officials" like Hu Jintao.
Gao Yan, 25, didn't embark on the official career as the villagers expected, but he opened another sky. As a typical representative of P2P (peer-to-peer) streaming media enterprises, mysee successfully broadcast Lien Chan, James Soong's mainland trip and the launch and return of Discovery. In the news war of "Shenzhou VI" of Sina, Sohu and Netease portals, mysee sat firmly in a corner and provided live P2P streaming services for Sina and Netease at the same time. Mysee pioneered the large-scale live video broadcast on the Internet in China, and the president of Beijing Gaowei Video Technology Co., Ltd. is Gao Yan, who is called by the media as "one of the youngest and most active young entrepreneurs in China". To this end, today's media only compare him to Liu Chuanzhi.
This time, Gao Yan claimed to have rejected some media invitations and accepted an exclusive interview with this magazine, mainly because he was optimistic about the development of distance education. Three years ago, I was a reporter with a high fever. I learned about China Distance Education magazine at a meeting and began to pay attention to the field of distance education. In recent years, mysee began to send special personnel to seek cooperation opportunities with the field of distance education. "We need to cultivate an understanding of distance education," Gao said.
Sun Zhengyi, president of Softbank, once predicted that if an Internet company can surpass Google in the next few years, then this company will definitely appear in the field of P2P network video live broadcast. At present, P2P technology has been unanimously favored by the industry, thinking that it will change the overall transmission structure and mode of the Internet, stimulate richer and more interactive content or information forms, and generate endless business opportunities. Watching video programs through the Internet is the most typical P2P mode.
After contacting some online education institutions, Gao feels that although online education in China has developed for seven years, distance education is mostly in the form of words and pictures, and video, a high-tech means, is rarely supplemented. Even if some online colleges have video content, it is mostly reflected in non-real-time on-demand programs. "Traditional classroom may be the best course, why not do it like traditional classroom? Mainly because the technical conditions are not available. " Gao believes that if P2P technology is introduced into the distance education industry, it will probably change to real-time education, and the technical cost will be reduced to at least110. "Broadband will lead to the revolution of distance education", "The difference between broadband and narrowband is just like the difference between TV stations and newspapers. I believe that the broadband market will grow at a rate of about 10 times, and there will be broadband internet companies with market value exceeding 10 billion before 20 10. " At the same time, mysee has gradually realized that mainstream applications are more likely to appear in industries and business models that can be expanded. Distance education is the most important part. Although mysee's business is less than 5% at present, "I hope to reach 20% in the future," Gao said. Talking about his views on the education industry, Gao feels that the main reason is that the education industry is not as sensitive to new technologies as the IT industry. "If someone bravely stands up and eats crabs, this market will soon grow up." Mysee is currently looking for a firm partner.
I hope to grow faster than my peers.
In the coffee shop of Shangdao, the classmate opposite Gao Burning excitedly told him, "My defense passed." Gao Yan was speechless. "It really feels like people from two worlds." High morale, but people don't think he is more successful than his college classmates. His classmates include bosses of billions of real estate companies and entrepreneurs with annual salaries of billions. Gao Yan said, "They are actually more successful than me. If I am a little successful now, it is because I hope to grow faster than my peers. I have a lofty ideal. I know what to do. I will do some preparation, intellectual preparation and personal preparation, including financial preparation. "
Gao Burning likes to use the word "bullying" when talking about his personality. Perhaps worried that the reporter might think it was domineering and arrogant, he immediately explained: "We Hunan people all understand the meaning of this word, mainly because of persistence and courage." Perhaps it is this spirit that makes high-burning always get the care of God and fate. Nearly four years after graduation, only three years after starting a business, and has obtained overseas venture capital of more than 10 million US dollars; Tsinghua Science and Technology Park has an office area of 900 square meters and a team of over 100 people, and is adjacent to well-known enterprises such as Google and Sohu. For a young man in his early twenties, all this always feels a little unreal. However, what happened to Gao Yan is very logical. "Gao Yan is a man with a will", and some seniors commented on him like this.
This university is very active. In the first year, he joined the 17 society and established the Tsinghua University Society for International Studies. Won the title of canoeing champion and rock climbing champion in Tsinghua University. Organized many speeches and forums; In order to accumulate contacts, he often keeps in touch with some invited government officials, experts and entrepreneurs. "Four years in college, when others go out to play every holiday, I will take out my business card and phone book, call them and greet them. Maybe once or twice they have no impression, but after a long time, everyone will remember me. "
After graduating from college, journalism provided Gao Yan with an opportunity to get close to entrepreneurs. When Yahoo founder Jerry Yang appeared in public, most journalists were thinking about how to make a beautiful report and how to make a dazzling title. Gao Yan handed Jerry Yang an immature business plan in the elevator. When it was learned that Jiang Xipei of Far East Group was attending a meeting organized by the Central Committee of the Communist Youth League in Changchun, Jilin, his enthusiasm of "little knowledge, newborn calves are not afraid of tigers" came up again. He immediately stood on the train all night and arrived in Changchun the next morning, holding his e-commerce plan in his hand. After intense discussion, the board of directors of Far East Group finally gave Gao 1 10,000 yuan under the strategy of combining hard and soft. Jiang Xipei patted Gao Yan on the shoulder and said, "I know this project is risky, but you are not." This sentence will never be forgotten by Yan. On the day when the investor's funds were in place, Gao Burning suddenly announced that due to the risk of the e-commerce plan, he would not do it and turn to value-added services. Therefore, his company has never done e-commerce since the first day of its establishment. After months of groping and tossing about MMS and blog services, Gaoran finally found a business suitable for its own development-P2P streaming media technology.