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Xiaohongshu Operation
Little Red Book is a social platform dedicated to sharing content. It is also a platform with large traffic. In an era when traffic is king, if you master traffic, you will master the business opportunities to make money. Without the flow of people, no matter how good your product is, it can't realize its value. Many small companies are also optimistic about the traffic of Xiaohongshu, hoping to gain customers' attention and loyal fans through Xiaohongshu. So, how can the little red book be promoted to get traffic and loyal fans? How to promote Little Red Books to gain traffic and loyal fans 1 Photos must be neat. The photos in the notes are undoubtedly the most important. Of course, you should use bright and attractive pictures. However, due to the recent stricter monitoring of the notes of Little Red Book, photos that are too professional (ideal) will be evaluated as promotional notes and may be restricted. In addition, if users think that over-commercialized photos have no real experience, they will also regard them as advertising stickers. Therefore, in order to ensure that the image is attractive enough, we need to capture the scale. The photos taken by high-quality mobile phones and bloggers will be considered more authentic and reliable. 2. The title should be eye-catching. The title is very important. The first sentence of the little red book note can be used as the title of the note. Many people are as free as writing their own diaries. As we all know, the title is the key to attracting people to click. Users of Little Red Books are always waiting to discover new products, new places and new brands, so that they can enjoy a better life. That's why your headline must convey the message: "There are exciting new discoveries here." Including keywords such as "private ownership" and "dry goods", the index click rate has more than doubled. Comments begin with "keywords", which is easier to include! 3. Words should be capable and attractive. In this age of fragmented information, most people are no longer willing to read long speeches. On the contrary, small, refined and targeted dry food can give people a sense of accomplishment in absorbing knowledge and value. Of course, such comments are welcome. In his notes, listing each piece of information point by point is the key to writing "dry goods project". Use hot topics more when labeling topics. These topics can help laptops to be more relevant to search results, and the possibility of recommendation will definitely be better. It is best to add three or five hot topics. Mastering the basic algorithm of 24-hour prime-time little red book will only make high-quality notes popular. Among them, "24-hour gold" is the key to evaluate the perfection of your notes. The system usually has a period to determine the quality of notes. If the notes reach a certain number of collections within 24 hours after being sent, the system will default to high-quality notes and then recommend them to more users.