It's really funny and a little uncomfortable psychologically, because sometimes I think it may be too direct. And recently there was a tea shop in Changsha last year, because the copywriting was not quite right in the sales process. It has aroused everyone's hot search, because in such a fierce market environment, it is very understandable that many businesses can win a certain amount of passenger flow.
There will always be some wonderful copywriting, and some anecdotes, such as brushing the screen of friends circle, and some publicity of Tik Tok, etc., which will really have certain effects. But sometimes, if we don't pay attention to some words in words or logic, it will not only cause a kind of resentment among consumers.
More importantly, it will also bring some questions about the product, especially when a powerful star once endorsed a female product as underwear. At that time, the whole advertising company gave a copy saying that with this underwear, you can get a good promotion channel in the workplace. And such a sentence or two is mistaken for a woman, please the leader or please the man.
In order to gain some competition in the workplace. Therefore, in fact, many wonderful advertisements and the like often bring negative benefits. Because after all, everyone is in a very sensitive state now, especially now that many women are getting more and more attention.
Sometimes, if you don't make a reasonable way in writing or propaganda, it will actually bring a lot of negative comments.