It's genuine! Charm Hui, a luxury e-commerce platform, recently officially settled in Tmall, which is the first luxury e-commerce platform to settle in Tmall.
Compared with official website, the official flagship store of Meilihui Tmall has fewer products, including 7 brands for women and 3 brands for men, and only 2 single-item series for beauty brands. So far, baby products have not been officially launched.
It is reported that in July this year, Alibaba invested over 1 billion US dollars, and its shareholding ratio exceeded 50%. It is speculated that Ali's fancy or all its goods are directly provided by the brand. In addition, the e-commerce platform is also the only partner of some domestic e-commerce brands, including Galeries Lafayette, Armani, Dzheniya and Michael.
Kors, Chusadi, Roger Vivier, Longchamp, Tumi, Guerlain and other 280 brands.
Last quarter, its founder Thibault revealed that it cooperated with more than 2,000 luxury brands, with a daily order value of 3 million yuan and an annual growth rate of 10%.
At present, the B2C platform shows a slow growth trend. Tencent Technology has released a set of data showing that in the third quarter of this year, the overall net profit rate of domestic B2C enterprises decreased compared with the same period last year and the previous quarter. Therefore, holding a group to warm up has become one of the ways to increase the increment of each platform.
Adhering to the fashion wisdom concept of 100% official authentic products and over-value discounts, it features limited sales mode and is authorized by official brands to ensure that consumers can enjoy the professional after-sales service of offline brands.
Exclusive membership system allows consumers to obtain more customized information by email, SMS and other means. At the same time, professional and experienced fashion consultants carefully select famous fashion products according to the latest trends and customer needs, and launch high-quality products as low as 1 discount at 9: 00 every day, striving to provide first-class luxury shopping experience for the majority of fashion consumers.
In Tmall Charm Hui, Taobao buyers can buy many internationally renowned brands of luxury goods. Although they are all branded goods, it is difficult to guarantee that they are not fakes.
Now there are more and more black-hearted businesses. It can only be said that most of the goods here are genuine, but some of them are fakes.
Tmall Charm Hui operates luxury brands, and consumers can enjoy the same after-sales service as online store purchases. The sales model is limited, that is to say, even if you have money and go late, you can't buy it. According to Bian Xiao of Toad Toolbox, most of them are genuine, but there are also some black-hearted businesses selling fakes.