User attributes determine a series of attributes of your target users. Such as age, region, gender, occupation, hobbies, circles, consumption habits and so on. According to your user attributes, determine the positioning of your products and friends circle. Example: Ghost Feet,/kloc-read at 0/0, and push it to the academy at 2: 8.

Product positioning defines product positioning, with "repurchase rate" as the central word, to ensure that your products have a high repurchase rate, such as necessities, consumables, health care products, local products, etc., so as to ensure the continuous and long-term development of your customers.

One's own advantages According to one's own advantages, sending a circle of friends can reflect one's own specialties and personality and attitude, such as drying calligraphy in a circle of friends.

Content direction, tonality, style, angle and type of content operation. For example, humor, approachability, literary connotation and tonality are unified. In the circle of friends, we can position ourselves as sharers, industry experts, teachers, professional consultants, beneficiaries and so on by combining product characteristics and our own advantages.

Operational skills WeChat marketing = cross-level marketing, highlighting advantages The circle of friends is a relatively closed circle, which can be more targeted for marketing. Key words of content operation: story, viewpoint, knowledge, expression, language and action.