If an enterprise wants to formulate a qualified marketing slogan, it must follow certain standards, and the formulation of marketing slogan has a bottom line. Enterprises hope that through publicity, consumers will feel that their products are perfect, or that they are most in line with consumers' inner needs. However, there is nothing perfect in the world, and no matter how good the product is, it also has certain shortcomings for consumers. In order to try their best to show the perfection of products, some enterprises began to cheat on marketing slogans, and they did not hesitate to violate the bottom line of slogan marketing.
There are many exaggerated marketing slogans on TV media or on the Internet. The product itself is not so multifunctional or the function is not so obvious. In order to attract consumers' attention, we do not hesitate to exaggerate. The so-called exaggeration is actually that ordinary manufacturers exaggerate the quality, composition, use, performance, producer, expiration date and place of origin of their products, or exaggerate the information such as services, technology, quality and price they provide, and make propaganda out of nothing or inconsistent with the facts, which is mainly reflected in the formulation of marketing slogans.
For example, many young women have heard of it? Besunyen sausage moistens tea, not too thin. ? This marketing slogan, female consumers will be attracted by its attractive words when they hear this slogan. On the other hand, it seems to tell consumers that this product can make you lose weight to the extent you want, which is undoubtedly misleading consumers. So, can the product really achieve this goal? I'm afraid it's a little exaggerated.