? Give priority to readers, make good use of the first person "I" and the second person "you".

Copywriting guidance: Leisure fruit can remove garbage toxins from the body, improve constipation and regulate the stomach.

Take you (the reader) as a mirror: Our leisure fruits can remove junk toxins from your body, improve your constipation, regulate your gastrointestinal function and make you feel comfortable from the inside out.

Write down your selling points step by step.

(1) The title (or the first line of text) of the copy should point out the biggest selling point, and the following paragraphs explain the details of this selling point. Secondary selling points can be arranged later, and each selling point of a long copy should have a subtitle.

(2) You can try this rule: tell the readers what you want to tell them first, and tell them truthfully. Next, explain that you have told them.

Exodus: Why do you need leisure fruit? Tell the reader that I want to tell him why I need leisure fruit.

Due to the dense folds in the intestine, everyone will have some food residues in the intestine more or less. The function of leisure fruit is to remove these food residues, reduce the burden on the stomach, and regulate constipation and gastrointestinal function ...

Therefore, just like you brush your teeth every day, leisure fruit has the same effect on your intestines as toothpaste does on your teeth, and it is your essential intestinal cleaning food! I have told the reader what I want to tell him about the reason why he needs leisure fruit. )

Divide the copy into several paragraphs: For a long copy, divide the copy into several smaller paragraphs. If there is a relationship between selling points, it is recommended to list them in order. If there is no sequential relationship, it is recommended to use the small icon in the asterisk as the symbol.

Use short sentences: short sentences are easier to read than long sentences, and some need to be expressed in long articles. We can turn a long sentence into several short sentences.

Example: Long sentence: Our HHA bee pulp paper is washable, quick-acting and clean.

The advantages of our HHA bee pulp paper are: washing and unloading, convenience and speed.

Use simple words: Simple words communicate better than unfamiliar words. The task of copywriting is to communicate, display and copy words, so that readers can see the products at a glance, just like the window at the door of a shop.

-Common words and substitutes: help substitution, get substitution, best substitution, edible substitution, help substitution and promotion. ...

Avoid using technical terms: Generally speaking, technical terms can only be understood by people in the professional field. The purpose of copywriting is to make readers understand and communicate with readers, so as to achieve the purpose of closing a deal. If you must use technical terms, please be sure to explain the meaning clearly in the text.

Taking friendly dialogue as the style of copywriting: writing based on the principle of "I write by hand".

(1) Use pronouns-me, us, you and them.

(2) Verbal expression-no problem, good stuff, ok.

(3) Use simple words.

(4) Use a natural tone.

(2) After writing the copy, ask yourself the following questions:

? Is the copy interesting? If you were a reader, would you stop reading?

? Does this copy provide valuable information?

? Is the content of the copy specific and clear?

? Is the copy true?

? Does the copy have information to convince readers to spend?

? Is this copy easy to read?

……