Shiseido, a famous Japanese enterprise, is from China. In ancient China, it meant "praising the virtues of the earth, which gave birth to new life and created new values." This name is the embodiment of Shiseido's corporate image, and a pioneer in combining oriental aesthetics and consciousness with western technology and business practice. Combine advanced technology with traditional ideas and interpret implicit oriental culture with western culture.

Shiseido started as a pharmacy, not a cosmetics company. 1872, studying abroad to study pharmacy, Fukuhara Yuxin, a former minister of pharmacy of the Japanese navy, opened his own pharmacy in Ginza, Tokyo, called Shiseido, which is also the first western-style pharmacy in Japan. In addition to selling medicines, Fukuhara Shinshin also has its own pharmacy. By 1888, he successfully developed the first bottle of toothpaste in Japan, which immediately replaced the popular dentifrice at that time and made Shiseido a familiar name in Japan. The concept of toothpaste comes from the west, and the toothpaste bottle is also printed with Chinese characters and English, which indicates that a story of the combination of eastern and western cultures is about to be born.

Until 1897, Shiseido created Eudermine (Greek, meaning beauty and skin). This is a breakthrough beauty and skin care lotion-wine red lotion, which opened the first page of Shiseido in the makeup industry.

It was not until Fukuhara Ai, the son of Shin Fukuhara III, appeared that the management of Shiseido began to change. Jinsan has been to many countries in Europe and America and has a good understanding of local aesthetics and culture. 19 16 established Shiseido design department, responsible for product packaging and publicity. Since then, they have set the appearance of the name Shiseido with letters with unique decorative art style, decorated the bottle with camellia as the company logo, and added a wide mosaic with Arabic colors. Shiseido's brand image has since formed. Although, today, camellia and Arabic patterns no longer exist, and Shiseido's font has been revised twice, the word "Shiseido" we see now is very similar to that of that year.

1923, Shiseido launched a chain business model, which strengthened national publicity and made its image more distinct. By 1948, Jinsan died, his nephew Fukuhara Yoshiharu succeeded to the throne, and the third generation of family heirs took the stage, starting a new career. 1957, Shiseido began to explore foreign markets, with Zen perfume launched in 1965 as the first shot, while the moisture mist cosmetics series launched in 1978 was based on Japanese red lacquerware. In the meantime, Shiseido's other cosmetics, fragrances and skin care series are completely international, and western-style packaging is selected.

Sorge Lutens must have had the most profound influence on Shiseido's image in recent years. This French-born image designer has been the image designer of Shiseido since 1980, which has deeply influenced the cosmetics series of this brand. The female images he created seem to be true and false, both nihility and reality, and they combine the beauty of the East and the West, which is exactly the female image created by Shiseido.

-Shiseido product line! ! ! (transferred from the flower nest-

Shiseido is the most famous cosmetics company in Japan, and many sisters pay attention to and love her.

However, all kinds of Shiseido can be seen in domestic department stores, various well-connected parallel stores and supermarket counters.

Our products are very different in appearance, packaging feeling, price and function, which is dazzling. I don't know which to buy.

Myself.

Shiseido's product line is really dazzling. Most of the daily necessities in our family are made of cotton.

The following four company systems under Tang Sheng Group.

First: Shiseido International (called "international cabinet" by some media)

Second: Shiseido cosmetics (some media call it "Tokyo cabinet")

Third: Shiseido Fitit

Fourth: FT Shiseido (the third and fourth are probably the "domestic brands" mentioned by some parallel stores, right? )

Shiseido International, as its name implies, is sold overseas, which embodies the century-old technical essence of Shiseido.

Tang Sheng shines brilliantly overseas. Including skin care, makeup, plan d, natural therapy,

BOP, benefit and other series, few series, concise and clear. Keywords makeup, skin care, aging repair, sensitive skin,

Be clear at a glance. The packaging is exquisite and elegant, full of high-grade feeling. In domestic big cities, such as Beijing and Shanghai, in high-end department stores.

Shiseido international products should be sold in Shiseido counters. At the same time in Japan, this big

The products of this system are only sold in high-end department stores.

Second, Shiseido cosmetics are products aimed at Japan. There are many series, skin care, make-up, perfume.

In Japan, the sales channels are high-end department stores, pharmacies and supermarket counters, as well as traditional

The price and performance of makeup shops range from the public to the high-end, and it is generally recommended by the salesgirl at the counter.

Customer's products. The product packaging of this large system is also very beautiful. There will be exquisite cartons outside the bottle body and the front of the bottle body.

There must be a separate Shiseido with eight English letters.

Third, Shiseido Fitit sells low-priced routes. Packaging is relatively simple, mostly outside the bottle.

There are beautiful transparent plastic boxes. Generally, there are no direct Shiseido letters on the front of the bottle, only the back of the bottle.

The logo of the manufacturer is only Shiseido.

Fourth, FT Shiseido is a special trademark of Shiseido's daily necessities. Products include shampoo, shower gel and sanitary products.

Products, as well as very cheap skin care products, are sold in pharmacies and supermarkets. The outer packaging is relatively simple, and some are transparent plastics.

Some packaging boxes are as simple as wrapping a plastic film. There is only the commodity name on the front of the bottle, which is generally not direct.

Shiseido English letters, the back of the bottle has FT Shiseido logo.

There are five or six hundred kinds of goods in her family, from hair to body, from men to women, from young to old.

Our anti-aging nourishing products are available almost everywhere. And the price is very rich, no matter rich or poor, she has something to give.

You

When I posted this post, I looked up a lot of information, including Shiseido official website and a large number of online stores in China.

I found many online stores in China, such as recommending the more expensive Li Pan charm series and putting some irrelevant ones.

Cheap products are also attractive and expensive. Some websites simply put the original versions of other Japanese companies on it.

Cheap things are always dubbed Shiseido and sell at sky-high prices. Although from the photos,

You can see that the appearance and style are inconsistent, but people who don't know Shiseido are easily fooled, so you must be careful.

At present, many cheaper Shiseido products are sold in parallel stores or online stores, and 100 yuan went to 200 yuan.

Most of the products are low-priced products sold by Shiseido in Japan, and I didn't want to sell them overseas.

Our parallel merchants have a wide range of veins, writing beautiful advertising words under the signboard of Shiseido, and making everyone's money. Those things are true.

It's very cheap. For example, a luxury cream made by FT Shiseido costs 800 yen in Japan, which is about RMB 50 yuan.

Think about the average monthly salary of tens of thousands of Japanese people, and you will know how cheap a cream is. Our parallel shop is here.

Call this dd "noble series" and sell it for sixty or seventy yuan. Such a luxurious name and Shiseido. Is it tempting? but

I think buying this is better than buying Oprah, Za and some better brands in China.

Shiseido's reputation comes from high-tech series, not cheap goods.

Here are some examples of Shiseido's various series that can be seen in the market. (excluding the specialty series of traditional beauty shops, perfume and shampoo.

Shower gel, makeup props, men's cosmetics, one-piece makeup, nail polish, one-piece care. )

The first is Shiseido cosmetics, and the second largest series: (in alphabetical order)

●Acteaheart is suitable for people over 50 years old. Contains plant extracts, which can play the role of estrogen. Improve skin

Skin aging conditions, such as dryness and relaxation. I didn't know it was aging repair before, but I bought hand cream, which is so expensive. But it's really good.

Yes, after using it, my hands are so smooth and white that even I am surprised.

● Anessa's Chinese name is An Nai Sun High Efficiency Sunscreen. Not greasy, gentle to the skin. Good transparency

● BX Night N is an integrated and efficient moisturizing and lubricating beauty liquid. Can be used in any series. ● Cosmetics

C ● After the cosmetics house is tested by the instrument, the sales girl carefully classifies the customer's skin condition.

Provide the most suitable nursing series. A little tailor-made

● Dignita's comprehensive series for mature skin over 30 years old, including skin care and make-up. In the second largest system

Dignita is the most advanced in all comprehensive care series of Haixiduo cosmetics, which fully reflects the age of about 30 years old.

Maturity and beauty of women.

Odmine T coloring solution, Chinese laudatory name: Red Monroe. Known as the treasure of the town store, it has been selling well for nearly a hundred years.

It is still the representative product of Shiseido. The trinity effect of high hydration, exfoliation and skin rejuvenation is Shiseido's first skin care product.

The product improved in 1997 was released again.

●eau de blanc moisturizing whitening beauty liquid Meidi Kose Snow Muscle Jinghua has been selling well for more than ten years, so Shiseido.

This integrated whitening emulsion is introduced. The usage and efficacy are similar to those of Xuejijing. When it was first released, it sold well, but it was popular

It seems that my head has been lost to Xue's muscle essence.

● Pure water for removing aging angle | Water can be matched with any series.

●Elixir 30-year-old skin special comprehensive series, including skin care and makeup. Shiseido sells to the domestic market.

The most important mass series. Advertising spokesperson: Xiao Ye Kyoko.

Elserie skin care comprehensive series under 20 years old.

EvenesDR is a low-irritation care series specially designed for sensitive skin.

Inoui color and packaging by the top European and American makeup master Dick? Peggy designed it. Advocating freedom and individuality. be

The monopoly series of high-end department stores is more upscale than PN rebel series, and it is also a make-up series.

●lostalot Face-lifting Cream. Activation promotes facial skin metabolism. Tighten facial lines.

●Optune is designed for people over 20 years old. Regardless of oil and water, it reflects healthy skin. But the effect seems to be average

I used it once and found that the effect was in contrast with the price. Advertising spokesperson: Makiko Esumi.

●PN rebel series makeup. Appeared in 1997, the image is avant-garde and highly sensitive, which is now Shiseido in Japan.

The best-selling cosmetics on the market. Especially this year's new mascara is very popular. Advertising spokesman: itomi D.

●Proudia foundation series. Emphasize intellectuality, exquisiteness and perfection. Advertising spokesperson: Takako Uehara. The powder is fine and covered.

Good spots, and not easy to take off makeup, very easy to use.

●Qiora combines a relaxing fragrance to relieve fatigue while caring for the skin.

Rivital series is suitable for mature skin care over 40 years old. It can effectively remove wrinkles, brighten spots and tighten skin. Designed for anti-aging

●S series is specially designed for young urban women, emphasizing nursing and whitening in harsh environments such as isolating urban pollution. be divided into

: Whitening and standard care. It's all makeup.

●TAPHY emphasizes hydrating and moisturizing for young people under 25 years old to prevent aging after 25 years old.

There is also a sub-series of TAPHY Mild, which is a low-irritation series designed for young people with allergic skin.

●UVwhite whitening comprehensive care series. I used this series for about three years, and it really turned white. This is a fact. But manufacturing

The feeling of use is average. Although it is divided into refreshing type and moisturizing type, refreshing type still feels oily when used in summer. I felt it when I used it in winter.

It's just oil, not enough maintenance. Finally, I changed another brand.

The following is Shiseido International's series.

Shiseido International's products are specially designed for overseas markets, and the series is concise and clear. For young women,

Balance of oil control and vivid series of basic skin care, on this basis, further efficient protection.

Baiyou one-piece series is raised, and Li Pan charm series is revised with the times. Natural series of all natural ingredients, especially for sensitive skin.

Used the d program. Make-up has a series of urban charm colors.

In addition, the domestic counters also sell the Metropolitan Emerald Series. I haven't found the corresponding information yet, so I'll make it up later.

● Yi Li Pan Charm Series. Generally speaking, it is designed for middle-aged mature skin. Suitable for dry skin.

Skin. Contains unique ingredients with special anti-aging effect, prevents dry cutin formation and helps skin cells retain moisture and nutrition.

, improve water shortage and reduce shallow changes.

●BOP Baiyou series. Integrated all-round nursing series. Can be used in any series.

Plan D is designed for sensitive skin. Including shampoo, shower gel, sunscreen, acne cream, facial care and body care.

A complete set of low-stimulation products such as nursing.

●Pureness is specially designed for young people, which is soft in nature, emphasizing thorough cleaning, balancing PH value, controlling oil and preventing surface.

Oil and dry. The price is relatively cheap and easy for young people to pick up.

● Make-up Metropolitan Charm Series. Shiseido's only makeup series for overseas sales. Two other faces.

Compared with the make-up series Inoui and PN Rebellion series sold in Japan, it is more beautiful, more fashionable and more European.

● Vivid skin care series. Shiseido's basic skin care series for overseas sales. Advocating freedom

At the same time, it moisturizes and maintains, laying the foundation for delaying aging for healthy young skin in the future.

Cle de peau skin care key series. This is the most advanced product of Shiseido Group.

Series. It can be said that she is the flag of Shiseido overseas, and has become the god of beauty lovers with extraordinary effects and expensive prices.

Let's go

She broke away from Shiseido series and acted independently with Shiseido in the name of Cle de peau BEAUTY. A bottle of the most basic

The price of basic cosmetic water after tax exemption should also be around 700 yuan. The pinnacle is a night cream called Lacrime, 25g.

A bottle costs 3600 RMB. My super smug best friend bought one in installments this year.

I only use this bottle of tears twice a week. After using it for a month, I couldn't wait to call me and say, "I came back at the age of 3/kloc-0."

I am 26 years old and love this thing! "This series of make-up is top-notch in terms of texture and color. special

This is a glossy foundation, which is very famous in the world market.

After talking about advanced products, we will post Shiseido's secondary products.

Third: Shiseido Fitit

This series is very economical, and the sales target is young people and students with low economic income in Japan. No.

Housewives who are willing to spend too much money on cosmetics. Therefore, Shiseido's sales methods are very clever, from super-advanced series.

She provides you with everything from cheap goods to blue collar and gold collar.

Shiseido Fiit is probably a cheaper Shiseido sold by online stores in China. In those places

On the website, anything that touches Shiseido will be put together with Estee Lauder and Lancome, which is actually different.

One level, different.

● Asplir Chinese name is April or Estelle. This is an economical basic nursing series. This series is in Japan.

The advertising spokesperson is 36-year-old Tomoko Yamaguchi, so I have always suspected that this is a department for mature skin around 30 years old.

Column. Actually, I haven't used it. I heard that the effect is ok and the price is good. With the promotion of this series on many websites,

This is Aspire.

● City veil Sun Protection and After-sun Care Special Series. There are sunscreen whitening, sunscreen acne, children's sunscreen.

● Luxury Chinese name is Noble, Basic Nursing Series.

● ff Chinese name Feifei, a makeup series for young girls such as students. Good quality and low price, lovely appearance and positive color.

It is very popular and the price is right, which makes people fondle it.

● SELFIT Chinese name is Shanfei. Mature women's makeup series.

●Tiss toner series. Facing young girls, we advocate deep cleaning and moisturizing to achieve young and healthy skin.

. It is very convenient to use, and it can be divided into three types: hydrating, moisturizing and acne removing.

●Whitia's Chinese name is Bai Q Ya or Ocean Hall. Whitening care series for young girls. The price is very affordable. like

It is a low-priced version of UV white series and an entry-level whitening product for young girls. It is really comfortable to use.

Very refreshing.

Finally, the FT Shiseido, where things are really everyday, easy to use and cheap.

The fourth category: FT Shiseido

FT Shiseido is a special trademark of Shiseido bathroom products. Fitit Shiseido's products include daily life.

Essence shampoo, shower gel, mousse, feminine products, and very cheap skin care series are sold in supermarkets and pharmacies.

For people to choose from.

Among them, the products related to skin care are as follows:

● Lip moisture removes dead skin from lips and moisturizes lip cream. After use, the lips look very tender, smooth and full.

● MIEL designed a cheap daily maintenance series for women over 50 years old.

●Naturgo natural mud series. Mainly cleaning products. I like the foam noodles inside, which are very detailed, and

It is tasteless and very refreshing after washing.

● Neutrogena's acne care series designed for teenagers.

Muscle water is natural water without additives, which can be sprayed with water at any time. After using it, I feel uncomfortable and dry when spraying my face.

Hair spray is very suitable. It will be smooth and shiny, but it's a pity to spray your hair. In Japan, this is the most popular.

Welcome high school girls.

● In addition, I saw the Aquair basic series in the online shop, which seems to be packed in a blue plastic box with a "sense of speed" on it.

I can't see Chinese characters in Japanese shops, nor can I see them in official website. I wonder if the production has stopped? Or a country

Did you make it outside? I haven't investigated it, so I can't jump to conclusions. .....

Shiseido Ocean Whitening Eye Cream: 20g can improve skin around eyes, prevent the generation of fine lines, promote the generation of collagen fibers and hyaluronic acid, and restore and maintain skin elasticity. Improve fine lines. When your skin is in bad condition, this eye cream can also be used as a cream. Quickly replenish moisture in epidermal cells, making skin full and elastic. Refreshing and not sticky, it can be used before makeup. Usage: After cleansing, apply it around the eyes and use it in the morning and evening.

Shiseido Whitening Cream (vitamin C+ marine essence): 30g 2006-08 adopts the essence of the Andean highland herb "Kolajin" to effectively inhibit the generation of black spots and prevent wrinkles and freckles caused by sun exposure. Contains high-purity vitamin C inducer and whitening active ingredients, which can quickly penetrate into skin, soften cutin, and make skin delicate, fair, transparent and elastic. Usage: After cleansing, apply proper amount of moisturizing cream to the skin until it is absorbed.

Shiseido Whitening and Moisturizing Emulsion (vitamin C+ marine essence): 100ml contains whitening active ingredients and high-purity vitamin C inducer, which quickly penetrates the skin, removes ancient horniness and presents ruddy skin color. Natural marine essence ingredients, completely protect the skin. Inhibit the growth of melanin and prevent wrinkles and freckles caused by sun exposure. It has moisturizing effect, prevents skin from wrinkling, contains plant moisturizing and whitening ingredients, is easy to penetrate, and makes skin feel delicate after use. No fragrance, no pigment. Usage: After cleansing, apply proper amount of emulsion to the skin.

Shiseido Whitening and Moisturizing Toner (vitamin C+ marine essence): 100ml contains natural China plant essence and whitening vitamin C, which can purify skin and effectively remove cutin and dull melanin on skin surface. Effectively prevent the damage of ultraviolet rays to the skin, thoroughly penetrate the skin, make the skin absorb its vitamin C, and achieve whitening, clean and beautiful elastic effects. Natural marine essence ingredients, effectively protect the skin. Usage: After cleaning the skin, take a proper amount of emulsion and pour it into a massage cotton pad, then gently massage on the skin.

Shiseido Cleanser Cream (whitening transparent foam type) 130g natural and China plants combine whitening effective ingredients to remove ancient horniness, and the foam is delicate and rich. It can make the dull luster of keratin disappear and increase the transparency of skin. It can effectively relieve pore blockage, promote skin vitality and make skin more elastic. No fragrance, no pigment. Usage: squeeze about 1cm facial cleanser into the palm of your hand, add clean water or warm water, rub out foam, massage on your face, and then rinse off.

Look for it yourself ~ there is always something suitable for you ~