Headlines are "eyes" and "soul" of advertisements. Especially in the printed copy of newspapers and periodicals, whether advertisements can attract readers plays a decisive role and directly determines the effect of advertisements. So, how to do a good job in advertising headlines? 1. Taking advantage of people's attention to news and their habit of reading news, this kind of advertising title is similar to newspaper headlines, introducing products or services in the form of news reports. The facts provided by such headlines should be fresh, interesting and curious, so as to attract consumers' attention. 2. The benefits promised to consumers. This title first puts forward the interests that consumers want most and care most, and makes a responsible commitment. This kind of benefits can not only meet the material or psychological requirements of consumers, but also include the benefits of affordable, time-saving, safe and convenient. For example, the advertisement "Red peach K blood-generating agent care package (subtitle), without increasing the number (theme)" makes readers feel affordable. The greater the benefits promised by such headlines, the more they can arouse consumers' interest, but we should pay attention to the fulfillment of the promised benefits. Titles such as sincerely providing ideas and suggestions to consumers actively persuade or strongly suggest readers to do or think about something. For example, "Long Mu Zhuanggu Granule" advises parents: "Don't let children lose at the starting line"; "National Treasures" suggested: "Drink national treasures in winter". Suggestive headlines should use gentle, polite and respectful words to urge people to take action. In general sentences, words such as "please" and "welcome" are often used, and exclamation marks are inappropriate.