The VC content of two soft sweets =5 1 vitamin C content of cherries, 4.5 vitamin C content of lemons and 3 vitamin C content of oranges.

Minayo is positioned as a new nutritional product with scientific and technological innovation and is committed to the rejuvenation of health care products. At present, its products are mainly "soft candy", and a series of serious cross-border health care products represented by thermal control tablets and whitening pill, as well as functional food series represented by Explosicum iron-supplemented soft candy and comprehensive vitamins have been laid out successively.

Among them, "cross-border" is just a form of minayo's early water testing products, which aims to make more mature formulas quickly enter the China market and continue the research and development of new products with feedback, and this kind of play has also become the basis for minayo to continuously create explosions.

It is understood that minayo products have been on the line for less than two years, and it has become a health dark horse merchant of Tmall medicine with double 1 1, a sub-category of Tik Tok e-commerce with double1,and a health mineral category of JD.COM with TOP 1. Today, minayo has been in the TOP 1 category of Tmall and Tik Tok for a long time.

In August last year, minayo announced the completion of the A round of financing, with investors including Lenovo Star and HARMAY Plum. Before the A round, minayo also received two rounds of financing from Lehua Entertainment and Northern Lights Venture Capital.

In 202 1 year, minayo's sales exceeded 100 million. In the first half of this year, minayo's sales exceeded that of last year, and its profitability was good.

Perhaps it is not surprising that the sales volume exceeds 100 million in two years among a number of cutting-edge consumer brands, but this rhythm is "not slow" in the eyes of Hu Ran, the founder of minayo. "Our sales are growing at a rate of one million or two million, which is very normal for a brand."

It is reported that minayo's founding team is the original team of Netease koala, a cross-border e-commerce platform. From operating the platform to building the brand, Hu Ran and his team not only chose the upward trajectory from the experience and data of making the platform, but also applied the development mode of Internet products to the research and development of brand explosions.