The first step is to register the headline advertising platform, fill in the account information and prepare relevant materials.
The second step is to sort out the business license, legal person ID card and industry qualification license and submit them for review.
Step 3: If the audit fails, you need to modify the qualification information, and you need to verify it after passing.
Step 4: After the above steps are completed, you can edit the advertisement and make the following landing page.
Step 5, submit the advertisement for review and start advertising.
2. Today's headline advertising process-collecting money
Click "Finance" in the menu bar, and find the "Online Recharge" entry in the drop-down menu page to recharge.
3. Today's headline advertising process-account structure
Today's headline advertising account is divided into three parts, namely, advertising group, advertising planning and advertising creativity.
Users can set different advertising groups according to different advertising targets, and then set different advertising schemes according to specific products and materials.
4. Today's headline advertising process-landing page
Information flow advertising is that users passively accept advertisements, which are presented to users to attract them to click in. Your landing page must satisfy users' interest and curiosity, which is directly related to whether visitors leave business clues.
Basic principles of landing page
Consistency between (1) and advertising creativity; And the content of the page should be oriented and creative;
② Meet the needs of users.
Today's headline orange website is a landing page making tool dedicated to serving advertisers. Various conversion components are freely designed to fully meet the conversion needs of visitors.
5. Today's headline advertising process-creating an advertising group
An advertising group is a hierarchical relationship in which a plan can be established. The plan corresponds to creativity and has a "keyword" item. This function is aimed at headline search advertising, so if you are putting in information flow, you don't have to choose this one.
Promotion purposes include application promotion, sales lead collection, Tik Tok promotion, store promotion, e-commerce store promotion and headline article promotion. Generally speaking, lead collection is the most commonly used one.
6. Today's headline advertising process-making an advertising plan
We generally choose the default delivery range (headline, watermelon, Tik Tok, volcano). Pangolin is a cooperative flow, and the flow is quite mixed. If the budget is small, it is not recommended to choose.
The delivery objects include: conversion quantity, click quantity and display quantity, which are generally selected conversion quantity.
The content is the landing page, but there are also small programs, but very few. If you are an orange landing page, you can directly select the page. If it is a third-party page, copy the link.
It is not recommended to add extra ideas, especially tables, which are particularly inefficient.
Conversion Target: All conversions of the orange website are recorded as conversion targets, or just submit the form.
7. Today's headline advertising process-setting orientation
You can create a new orientation package directly, or you can choose a previously used orientation package.
8. Today's headline advertising process-bidding method
Ocpm: As long as exposure costs money, the system will intelligently choose to make the conversion cost as close as possible to the bid. Only ocpm will be deposited into the new account in the first three days.
Automatic bidding: If the previous Ocpm is really not enough, start to put into automatic bidding.
One-click MOQ is not recommended. Although the exposure is fast, the transformation is unstable.
9. Today's headline advertising process-creating advertising creativity
advertising position
Includes preferred advertising space, media designated position, scene designated position
These scenes all include pangolin traffic. If you don't want pangolin traffic, you can close it at the planning level.
Creative production
Try to choose programmatic ideas, and the picture titles can be freely combined, which will have more testing space than the custom ideas we set. In the early stage, we used programming creativity to find the best combination.
At this point, the promotion process of today's headline information flow account has basically ended, and the next step is the launch and launch of the plan. Here, I want to remind you that if you have many plans at a time, you should pause after creating the plans and start again after all the plans have been reviewed.