In 2007, the gorilla glass produced by Corning Company was recognized by Jobs. Since then, the durability of smart phones has been greatly guaranteed. Apple has also become a trillion-dollar giant with the iPhone.
Today, Corning is aiming at the next intelligent mobile terminal-car, aiming at a specific car company. Fortunately, this automobile company is from China, and it is a new energy source of Guangzhou Automobile, which leads China's automobile technology. As always, Corning uses cutting-edge technology to empower the objects with the most scientific and technological strength and potential. The combination of Corning and GAC New Energy is like the story of Corning and Edison 14 1 years ago. They want to "light up the light of technology again."
From this perspective, GAC New Energy also has the potential to become a world-class technology giant. Technology is also the core competitiveness of GAC New Energy, which has become the most distinctive feature of its brand and its brand positioning: providing consumers with advanced technology enjoyment.
0 1: Strength on the international stage.
Looking around the world, China's new energy automobile industry is ahead, not losing to any automobile manufacturer in the world, and even leading in some aspects. As long as it is a new idea, a new model and a new species, even if it is evolved from a traditional enterprise, it is also the future direction. The emerging car-making force transformed from the traditional automobile industry is more powerful in accumulation and connotation.
At the just-concluded CES? 2020, the world's highest-standard science and technology event, GAC New Energy brings Aion? LX and the giant show off their muscles on the same stage. CES science and technology exhibition has always been a stage for giants. This year, there are many technology giants such as Apple, Google, Intel, Sony and Lenovo, as well as automobile giants represented by Mercedes-Benz, BMW, Audi and Toyota.
These giants define the technological trends at this time of year. Eternal tower? LX, as the only production car delivered by China automobile enterprises at this exhibition, represents the trend of automobile screens in the future. GAC New Energy and Corning Company performed on the same stage at this exhibition, indicating that China enterprises also have the strength to dance with giants.
This strength refers to Aion? LX is equipped with the world's first automotive-grade dual 12.3-inch full-fit, embracing and cold-bending integrated screen provided by Corning, which is the standard for future intelligent cockpit. It is the best carrier of the ADiGo space of GAC's new energy. Michael, Global Vice President and General Manager of Corning Automotive Glass Division? Kunigonis said, "GAC New Energy is a truly innovative car company, and Corning has also tapped the potential of high-performance car glass in the direction of curved surface application through this cooperation."
Corning didn't choose world-famous brands such as BBA, but produced this screen representing the future intelligent cockpit for an automobile company from China, and made it at CES? Competing with the giants on the same stage in 2020. This combination of the two sides can be called "milestone" cooperation. Corning took a fancy to the strength of GAC New Energy in the field of scientific and technological innovation, and GAC New Energy also reflected its team's foresight in this cooperation.
Eternal tower? LX interior curved glass adopts Corning's patented cold bending technology, which brings consumers a smart phone-like sensitive touch and a more immersive driving experience. The greatness of this screen lies in that it is possible to use an all-glass, fully intelligent V-shaped screen in the car through the hyperboloid central control screen with a bending angle of 168 degrees. Eternal tower? ADiGo space on LX models? ——? Guangzhou Automobile's first curved dual-screen module has a large-size interior display system, using anti-glare and decorative cover glass technology.
Wang Qiujing, president of Guangzhou Automobile Research Institute, frequently showed confident smiles at the exhibition site, and exchanged the understanding of Guangzhou Automobile New Energy on automobile technology with many visiting media, technology enthusiasts and peers. Wang Qiujing knows that to become a giant, one must first step onto the international stage. Before becoming a world-class technology enterprise, GAC New Energy has made a successful start.
02: Guangzhou Automobile New Energy Co., Ltd.
It's only two and a half years since GAC New Energy was established, and it hasn't even been a long time since most new car-making forces entered the market. However, unlike them, behind GAC New Energy is the tree of GAC Group, which has the gene to become a giant since its establishment.
The reason why GAC New Energy wants to be independent from GAC Group and become an independent brand is inseparable from the development concept of the Group. Guangzhou Automobile Group hopes to specialize in its own brands and vigorously develop the intelligent networked new energy automobile industry. From factory construction, platform construction, sales channels and after-sales service, GAC New Energy is independent of the operation of the Group.
The advantage of this is that it can create a new energy brand that is clearly distinguished from fuel vehicles, so that consumers can enjoy the unique differentiated services brought by new energy vehicles. This is also an indispensable part for GAC New Energy to build a high-end brand image.
For example, GAC New Energy has developed an exclusive pure electric platform for pure electric vehicles-GEP pure electric platform. Gu Huinan, general manager of GAC New Energy, said, "From the beginning, we insisted on building a pure electric platform, so as to completely solve the inherent shortcomings of oil-to-electricity products, make the products to the extreme, and meet the technical support that high-end brands should have."
For the planning of GEP platform, GAC New Energy did not even consider the planning of plug-in and hybrid models. Specific technology to specific products is the development principle that GAC New Energy adheres to. At present, Aion S and Aion? LX is a model based on the second generation GEP pure electric platform.
The biggest advantage of pure electric platform is that the spatial layout is more reasonable. The layout centered on motors and batteries has brought greater space utilization and greater application of battery modules. GEP, the second generation pure electric platform? 2.0 Based on the layout of "battery+electric drive", give full play to the advantages of power layout and lightweight, and improve safety and space utilization.
GEP？ The 2.0 platform adopts high-performance aluminum alloy chassis comparable to luxury cars, which realizes the perfect combination of high strength and lightweight, and is more conducive to the improvement of acceleration, handling and endurance. The front and rear weight ratio of the chassis reaches the best golden ratio of 50:50. On the one hand, it ensures the stability of cornering and can effectively reduce the body roll and rear wheel lifting control; On the other hand, it can ensure the stability of hurdles, effectively filter the road vibration and greatly improve the ride comfort. Moreover, the aluminum alloy material has better corrosion resistance and longer service life.
The small insistence of "specializing in doing" is reflected in all aspects. For example, in the marketing service mode, GAC New Energy has taken a completely different road of innovation from traditional 4S stores. All changes and innovations in its marketing service model are user-centered, so as to better serve customers and be close to them. Based on the changes in products and customer needs, GAC New Energy has created a brand-new marketing service ecosystem, with 25 online and offline products. Hours experience center
The effect that this innovative model can achieve is that users are willing to go to the brand experience center instead of passively going to 4S stores. Their purpose is not only to maintain, but also to enjoy the time brought by the brand.
The positioning of GAC New Energy APP is not only a travel APP, but also a real need to go deep into the customer's life scene. This is a completely different concept from the traditional marketing model, which establishes a direct channel between users and OEMs and creates a golden triangle relationship between users, OEMs and dealers.
For another example, GAC New Energy also embodies the development concept of "specialization in the industry" at the manufacturing end. In the post-industrial era, personalized customization can best reflect the high-value attributes of products. In order to provide users with high-quality and personalized products, GAC New Energy has built the world's leading intelligent ecological benchmarking factory, and built four global leading advantages: flexible production of steel and aluminum body, digital independent decision-making, interactive customization and comprehensive utilization of energy, and created a new era of mass customization with superb automobile intelligent manufacturing technology and strong customization ability.
The development concept of "specialization" of GAC New Energy has benefited from the changes brought about by scientific and technological progress. GAC New Energy has also firmly grasped this change and brought "one step ahead of technology enjoyment". From the innovation of the above marketing services, to the products and the technologies behind them, GAC New Energy is very sensitive to scientific and technological elements.
03: "one step ahead" Aion? LX
GAC New Energy's determination to be a high-end leader is not just a slogan to motivate employees. It is expressing its determination with concrete achievements. Sales performance is the best example.
In 20 18, the annual cumulative sales volume of GAC new energy vehicles reached 20,045 vehicles, quadrupling year-on-year, exceeding the sales target of15,000 vehicles one month ahead of schedule. 20 19 goes further. In the past year, the cumulative sales volume of GAC New Energy reached 42,003 vehicles, a year-on-year increase of 65,438+065,438+00.6%. Which one of the Eternal Towers went on the market and was promoted to be an online celebrity? S, handed over the perfect answer sheet of 32,493 vehicles in the first half of the year. In June, 5438+February, it was the champion of 6,543.8+0.7 million pure electricity with the super-high sales of 8,460 vehicles.
What's even more frightening is that. S is not the most powerful role, and GAC New Energy has stronger weapons.
Gu Huinan, general manager of GAC New Energy Co., Ltd. said, "Aion? S is just the opening of GAC New Energy as a mid-to-high-end leader, and the real protagonist is Aion that has been delivered in mass production? LX, "in Gu Huinan's view, Aion? LX is the best spokesperson for the brand image of Guangzhou Automobile New Energy "Technology Enjoy One Step Ahead".
The senior autobot, who speaks quickly and confidently in public, also has the courage to openly challenge Tesla from Aion? LX is by far the best product of GAC New Energy.
This confidence can be summed up in three points.
First, Aion? LX owns 650km? NEDC's endurance performance is by far the world's first pure electric vehicle to achieve this result, surpassing Tesla Model? x？ The record of 575 kilometers under NEDC working conditions.
Second, Aion? LX's 100-kilometer acceleration performance can be comparable to that of a million-class luxury car. The Porsche Cayenne, a million-class traditional fuel vehicle, accelerates for about 6.85 seconds in 100 kilometers. Is it also a million-level Tesla model? X is 4.6 seconds. Compared with the first two million accelerated feelings, Aion? LX can do it with only 300,000 yuan, which has completely surpassed it. Eternal tower? LX's 100-kilometer acceleration score is 3.9 seconds, which really breaks the performance record maintained by Tesla, and it is not a product that stays in the laboratory, but a car that can really be mass-produced.
Third, Aion? LX's autopilot capability has reached L3 level, and it has surpassed Tesla.
From the above point of view, Aion of GAC New Energy? LX is indeed superior to Tesla in the most distinctive indicators of pure electric vehicles such as cruising range, acceleration performance and automatic driving ability. Gu Huinan's rhetoric that "we have completely surpassed Tesla" is not empty talk.
300,000 can make a million luxury cars. Is this the tower of eternity? The core competitiveness of LX. Eternal tower? LX is equipped with a deeply integrated high-performance "three-in-one" electric drive system, which is smaller in size, lighter in weight and lower in power consumption.
So in the field of new energy, players all over the world stand on the same starting line. As long as you are fully prepared in the early stage, you can take the lead in a certain technical field. GAC New Energy is the best case.
Che Yun's summary:
Guangzhou Automobile Group has a spirit of being the first, and Guangzhou Automobile New Energy has endowed this spirit with the mission of the times. As a new energy automobile company that has come out from traditional automobile companies but has innovative thinking on the Internet, GAC New Energy insists on bringing groundbreaking driving experience and technological enjoyment to users. This means that GAC New Energy is not striving for a temporary lead, but always keeping ahead, which is the most difficult.
The driving force for GAC New Energy to stay ahead with large investment is that it always believes that there will be an explosion point of smart phones replacing traditional mobile phones in the new energy automobile industry.
Just like the electric light invented by Edison 14 1 years ago gave birth to the explosion of lighting tools, like the wave of smart phones triggered by Apple phones, and more like GAC New Energy wants to illuminate the world again with the light of science and technology. Corning participated in the first two innovations that triggered the world trend. This time Corning took a fancy to GAC New Energy, and their story continues.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.