Current location - Health Preservation Learning Network - Healthy weight loss - The creative poster of tea-the dark horse of tea develops against the trend. What is the breakthrough of this Mr. Dou milk tea shop?
The creative poster of tea-the dark horse of tea develops against the trend. What is the breakthrough of this Mr. Dou milk tea shop?
How to design a tea poster How to design a tea poster? Of course, the purpose of designing publicity programs is to promote tea. But different brands and products have different needs and requirements for posters. Therefore, if you want to be a designer, you should not only have good creativity, but also have good quality. So, how can a tea poster production company provide users with better creative works? Next, we will introduce it to you. The production of tea posters can be done by designers. Of course, the overall style of the poster will be more beautiful. And for tea posters, designers can make better tea posters through different ideas and design techniques. For example, we can turn the screen design into some pictures of tea products, plus some text information of tea or some advantage information of tea to make a copy. For example, you can add some tea quality.

What high-style creative posters are there in catering? I once saw an interesting creative poster when I went to dinner.

It says it's time for dinner. Aren't you going to eat?

People are iron rice steel.

Why don't you eat?

what are you reading? Which means you. This is a creative advertising template I saw in a hot pot restaurant. I feel very creative and share it with you.

Tea dark horse develops against the trend. What is the breakthrough of this Mr. Dou milk tea shop? As we all know, China is the hometown of tea. It is said that in the ancient Shennong era, people in China began to discover and use tea for at least 4,700 years. As a country with a long history and a large number of tea drinkers in the world, in order to attract more consumers, the major tea brands in China have found changes from brewing milk tea to bubble tea, milk tea and fruit tea, which are more and more suitable for young people to socialize.

Look at the development of the tea market in the past two years, and you can see the clue! Internet celebrity tea brands, large and small, have blossomed all over the country, and various IP teas have mushroomed. Why can Mr. Bean grow rapidly in the tea market with such fierce competition? Is it because of Mr. Bean's high IP influence and popularity? What are the advantages of its brand?

Mr. Bean Tea, a cross-border brand of Mr. Bean Tea, mainly entered the tea market with the innovative composite format of "IP+ Tea+Play+Snacks". Not only did it reopen the scene of tea consumption, but it also constantly innovated in products, marketing and differentiation, creating better results every time.

For the rapid popularity of Mr. Doucha, many people say that TA is simply an "online celebrity" among many brands, but the person in charge of Mr. Doucha answered this way:

"the success of TA does have the attribute of' network celebrity', but it does not necessarily dare to win. Every step of Mr. Bean's tea is not easy. "

In fact, after carefully pondering the meaning and looking back at Mr. Doucha's dribs and drabs in the past two years, you will find that this statement is really right!

Mr. Doucha not only chose to rise during the epidemic, but also achieved various gratifying results: the only tea brand in the tea industry with triple international IP of stars, movies and comedies, with 3 billion fans behind it, signed a number of tea shops during the epidemic to help entrepreneurs earn the first pot of gold on the road to entrepreneurship.

From the brand positioning, Mr. Doucha jumped out of the same business model from the beginning, which is very different from ordinary tea shops in terms of depth IP, environment and communication mode.

For example, from product design to storefront decoration, everything of Mr. Dou moved to the tea shop, as if telling the world: "Mr. Dou made milk tea across the border!" This is very different from the brand of joint cross-border cooperation that only stays on the surface in the market.

Another example is the creative poster of Mr. Bean Tea. There are many creative posters like this. It's all the result of the burning hairline of the editorial department! Mr. Bean's milk tea is the muse of inspiration. After drinking these milk teas, the god of inspiration will come!

Some people say that Mr. Bean's popularity is chasing the wind; Some people say it's because Mr. Bean's tea marketing is good. Some people think that the real reason why Mr. Bean's tea is so popular is to stick to oneself, not to follow the crowd and be different! In fact, no matter whether Mr. Bean's tea marketing is good or not, whether he is ahead of the market or not, he will go against the trend in the epidemic and seize the opportunity quickly and accurately. This is the brand attitude expressed by Mr. Bean's tea.