First, set up trade associations to coordinate listing and expand market influence. It has organized 17 large-scale aquatic enterprises directly under the municipal government, such as Taibai Lake Fishing Ground, to initiate the establishment of Huanggang Aquatic Enterprises Association, to guide the production, processing and sales of aquatic enterprises in the city, coordinate the sales of member enterprises, increase the sales radius of aquatic products, steadily develop several key professional aquatic products markets, establish the reputation of aquatic products in the city, and expand market influence.
The second is to start brand declaration and strengthen brand packaging promotion. According to the connotation of natural, humanistic and cultural background and the current market demand, it is planned to apply for registration of the trademark of "Huanggang Fat Fish", make it a trademark of key aquatic products in the city, carefully package it, vigorously promote it and widely publicize it, and strive to make the brand of "Huanggang Fat Fish" famous in Hubei and the whole country after 2-5 years of efforts. According to incomplete statistics, the annual output of "Huanggang Fathead Fish" is more than 6,543,800 tons, of which the large-scale output of more than 5 kg is 6,543,800 tons, which is the largest fist product sold outside the city and sells well all over the country. Establishing the brand of "Huanggang Fathead Fish" together can achieve an output value of 654.38 billion yuan and an increase of 200 million yuan.
The third is to study marketing strategies and strengthen the docking with professional markets and supermarkets. By inviting in, going out, organizing to participate in large-scale trade fairs related to products, opening up sales channels in major cities, setting up sales windows, and building a marketing network, we will finally realize the docking work with professional markets and supermarkets, continuously expand brand influence and improve sales effects.
The fourth is to strengthen the docking with the tourism industry and promote brand building and sales. With the rapid development of tourism in recent years, various places have made a big fuss about "Huanggang fathead fish". The leisure fishery catering around "Daba Fish Head" in Wuxue and Paradise Lake in Luotian has developed well, and has formed a regional brand reputation, which has played a positive role in expanding publicity influence and promoting the brand building and sales of "Huanggang Fat Head Fish".
The fifth is to plan intensive processing construction projects and effectively promote brand building. At present, the processing and export of freshwater fish is still a weak link in aquaculture, especially small fat fish, which accounts for about one-fifth of the freshwater fish farming output in the city. In the medium and long-term industrial planning, it is necessary to support related processing projects and enhance their industrial scale. The freshwater fish processing project of Qichun Aquatic Frozen Processing Factory, which was completed and put into operation on June 5438+ 10, 2009, uses advanced technology to process ordinary low-value freshwater fish into instant food with unique flavor. At present, it can transform and process 500 tons of products every year, with an output value of 10 million yuan. The completion and commissioning of the project has improved the transformation and value-added ability of products, extended the industrialization chain and expanded the brand influence scope.