First, female anchors have a wider audience than male anchors. Because of the serious imbalance between men and women, there are more male viewers than women, which leads more men to pay attention to female anchors and opens up the market for the development of female anchors.

Second, the face value of female anchors is also higher than that of male anchors. Although there are many cases, on the whole, female anchors meet the aesthetic standards of the current society and are more likely to attract consumers' attention.

Third, it is easier for female anchors to grasp consumer demand. After all, women are generally more delicate and considerate, which can always arouse consumers' goodwill and make consumers more willing to approach female anchors.