The Olympic Games, which was postponed for one year, finally opened this month. Although the opening ceremony of the Olympic Games is not as wonderful as the "Bird's Nest", the athletes' competition is still very interesting. For example, our country's diving "dream team" won several medals and the competition was very enjoyable. For the Olympic Games, CCTV also specially sent a 4K/8K ultra-HD van overseas to provide up to 8K video broadcast signals, so that domestic users can see the wonderful moments of the game more clearly.

I don't know if you have noticed that more and more top-level events are now adopting the transition of 4K/8K image quality, especially in recent years, more and more families have used 4K TVs, and 8K is a high-end product, but it is also slowly spreading. Often the higher the definition of TV, the more it needs the support of high-end scientific and technological hardware, which is also the key to the development of TV products. For example, the existing 8K TV products Skyworth Q9 1, Q7 1 series and Changhong 65E8K all adopt MediaTek MT9950 TV chip, which not only makes the products achieve 8K high-definition image quality, but also makes the TV perform well in image quality algorithm and AI application.

MediaTek chip adopts quad-core architecture, which is why it can easily support 8K video decoding capability and 4K 120Hz MEMC dynamic compensation. At the same time, it also perfectly supports HDR 10+ technology, which enables TV to display a wider color range. In terms of interface, MediaTek MT9950 supports HDMI 2. 1a interface, and the bandwidth is increased to 48Gbps, which can realize the video output of HDR 10+, 4K 120Hz and 8K 60Hz.

For example, there are a lot of smart TVs on the market that are really good at AI, and MediaTek certainly won't forget this. It has a dedicated AI processing unit (APU) with 1.6 tops computing power, which can give TV a powerful AI function experience. Some commonly used functions, such as AI voice assistant, AI super-resolution technology, AI image quality enhancement, etc., have excellent performance.

In fact, many big-name manufacturers in the market are choosing TV chips from MediaTek, and Samsung is the most representative. Last year, Samsung introduced a WiFi6 8K TV, which was recognized by most users in the market. This TV relies on the advanced wireless connection characteristics of MediaTek TV chip to realize the connection support of Wi-Fi 6E. Among mainstream 4K TV products, MediaTek MT9652 has laid a "half of the country", supporting HDR 10+, 4K 120Hz, Dolby Vision and HLG. The APU computing power of 1.0TOPS makes MediaTek TV chips at the leading level in the industry.

This year, MediaTek released a star product processor MT9638. The main features of this chip are: supporting 4K 60Hz refresh rate and MEMC dynamic compensation, integrating independent AI processor APU, supporting HDR 10+ and dimming display of more than 2,000 regions, supporting HDMI 2. 1, and expanding support for Wi-Fi 6 solutions. Xiaomi's ES 2022 model uses this processor, which is an explosion at the price of 4K files, so it is not difficult to imagine the strength of this TV chip.

Moreover, MediaTek has deep cooperation with many brands such as Xiaomi, Sony, Samsung, LG, Skyworth, Hisense, TCL, Changhong and OPPO. The cumulative shipment of TV chips has reached 2 billion sets a year. From the perspective of shipment and product strength, MediaTek's TV chips have the leading level in the industry and are favored by many manufacturers and consumers. With the popularization of 4K, it is about to enter the 8K era, and now the price of 8K ultra-clear TV products is gradually declining. By then, MediaTek will lead the TV field into a brand-new era.