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Nicholas Tse, the spokesman of the most successful "shanzhai" beverage in China, once brainwashed consumers. How important is it to choose the right spokesperson?
Nicholas Tse, the spokesman of the most successful "shanzhai" beverage in China, once brainwashed consumers. How important is it to choose the right spokesperson?

The "cottage" he said is to imitate the genuine product and make another product, and sometimes even the name is similar to the genuine product. Faced with this product, many people are disgusted. It is considered that this kind of behavior of this product is immoral. Wuliangye once sued this product and won huge compensation in the appeal of counterfeiting.

Now there is a well-known product that is becoming popular. This is a special drink of Dong Peng endorsed by Nicholas Tse. This product has become the mainstream drink in the market because of its delicious taste, affordable price and convenient drinking. However, many people ignore it. In fact, Dong Peng's special drink is just a "fake" drink. His genuine product is Red Bull. Why do you say that? Because its composition is the same as that of Red Bull, but today, the real brand has been forgotten by everyone.

Dong Peng's special drink, as the most popular cottage drink in China, is the credit of Nicholas Tse. This is because Dong Peng chose the right spokesperson. You know, stars, as spokespersons, have many fans and strong appeal. Another reason is that his slogan is very popular. This slogan hits the hearts of young people because it gives them an inspiring feeling.

According to the above two factors, Dong Peng's special drink has become the most popular cottage drink in China. To sum up, "If you are not afraid of piracy, you are afraid of piracy and culture." These two items are just the embodiment of culture. Dong Peng's special drink has used culture properly in advertisements, so it has achieved the present results, the real brand has been forgotten, and the shanzhai has become popular. However, Bian Xiao also believes that Red Bull Company failed to make a series of changes to adapt to the market, and was finally forgotten, and it cannot be entirely attributed to Dong Peng's special drink.