Simba's bird's nest in syrup was questioned by counterfeiters as syrup. Simba's response is that he has sent the sugar water for inspection, and directly pointed out that the test report of professional counterfeiters contains sialic acid, an essential component of bird's nest. Simba's response this time means that the bird's nest he took was not sugar water but a serious bird's nest. Simba also said that if consumers think it is fake bird's nest, they can ask the merchants for a refund, and the Simba team will actively cooperate. In fact, Simba's response this time is quite ambitious. There is indeed sialic acid in the report of professional counterfeiters, but sialic acid does not prove that the bird's nest brought by Simba is a real bird's nest. It depends on the content of protein to prove the authenticity of bird's nest. The protein content of Simba's bird's nest is actually zero, and it is also called bird's nest, which makes people very puzzled and angry. In fact, no one is perfect, and the most important thing is to correct mistakes.

Simba was questioned. From the beginning, consumers supported Simba, and now consumers no longer trust Simba. In fact, this matter is only Simba's attitude. At first, Simba was extremely arrogant about consumers' questioning that its bird's nest was sugar water, saying that it was necessary to find out who deliberately discredited him and his team at all costs and sue consumers. Simba's attitude makes people feel tough, and Simba's attitude determines the direction of this matter now. Now major food experts and professional counterfeiters are arguing with Simba. Simba is still arguing with professional evidence, which is incomprehensible and unacceptable.

It's hard for Simba to apologize. In Simba's world, there may be no such thing as an apology. Simba will not apologize, even if it may be wrong, it must be matched with a hard bar. This is Simba's crisis public relations means and methods. In fact, Simba is just a carrier, and it is inevitable that there will be mistakes in choosing products. If you are wrong, apologize. You don't have to be serious. You can only hurt your reputation and reputation.

In fact, Simba should know very well that there is a big difference between flavored drinks and bird's nest.