Keep has opened an offline sports space, Keepland, to sell KeepKit series of intelligent hardware products.
Basic introduction software name: no-maintenance playground? Developer: Beijing Kale Technology Co., Ltd.? Software platform: iOS, Android software version: v6.7? Update time: 20 18 1 1? Software languages: Simplified Chinese, Traditional Chinese, English? Software size: 94.9MB Software authorization: QQ, Weibo, WeChat product honor: App Store 20 15 featured application official website:: gotokeep/ founding team, functional features, product advantages, background, latest developments, team honor, development process, founder and CEO of the founding team: Wang Ning, a post-90 s entrepreneur, graduated from Beijing Information Science and Technology University. Gemini paranoia who pursues the ultimate product design and user experience. Sports enthusiasts are also very successful in losing weight. I hope to help more people fall in love with sports and scientific sports through "Keep" and improve people's sports lifestyle. The entrepreneurial creed that has always been adhered to-"Build a high wall, accumulate a wide grain, and slowly become king". In 20 16, Wang Ning was selected as the first "30 Under 30 Asia" of Forbes Asia. Functional courses-including a variety of fitness training courses, fitness, yoga, running, rehabilitation running functions-multi-dimensional record of movement trajectory and data The outdoor running function can record the user's movement trajectory, running mileage, pace and other running data, and it is equipped with a special running watermark when releasing the dynamics, and you can get a running badge when completing the task. The indoor treadmill running is realized, and the outdoor running adds the running route function. Riding function-record riding track and motion data. Keep cycling function data integrates data such as motion trajectory, speedometer, cumulative climbing, calorie consumption, etc. After completing the corresponding riding activities, you can get the Keep cycling badge. Community plate-users share fitness results, pay attention to community topics and activities, and share pictures and videos when users participate in topics or activities. Shopping Mall-Make Fitness Equipment More Professional Keep Shopping Mall sells its own brand goods, including equipment and clothing. Private brand products are designed based on the Keep curriculum to meet the equipment needs of users in various sports scenes. City sports space under goalkeeper's defensive line. Provide dozens of training courses. Through the combination of online and offline training, the user's sports behavior can be displayed online to provide guidance for training. Keepland KeepKit KeepK 1 Intelligent Treadmill is a 1 intelligent product under KeepKit ecology. As an intelligent running coach, help users to carry out scientific guidance and running training. KeepKit KeepUp KeepUp product line includes light sports, running training and sports fashion, covering all scenes of urban sports life. Keep KeepClass KeepClass is a brand-new content module of KeepClass. Based on the diversified sports needs of users, we can share our experiences through video, audio and live broadcast. Keep overseas Keep has 15 language versions, including Chinese, Korean, Japanese, French and German. There are two products, Keeptrainer and KeepYoga, which are launched on Googleplay and AppStore and operate overseas Ins and Facebook. Product advantages to create a "free playground": Keep released version 4.0 on May 10, which comprehensively upgraded the UI and product functions, and put forward a brand-new product vision: Keep is not limited to the fitness field, but will create a "free playground" in the future. "On the free sports field, you can find your favorite sports form and participate in it quickly. You can also find like-minded friends to communicate freely, participate in activities together, play together and feel the joy of sports. " Keep 4.0 is equivalent to a brand-new upgraded product from "mobile fitness instructor" to "free playground". Fitness, running, cycling, sports categories are more abundant, and personalized recommendations are more detailed: after two years of product iteration, Keep has become a sports platform covering fitness, running, shopping malls, diet guidance, cycling, step recording, live sports and other functions. In version 4.0 released this time, Keep integrates the existing sports modules, enhances the personalized recommendation of training, highlights running and cycling as sports categories parallel to fitness, and adds the step counting function to cover more sports scenes and enrich the forms of community interaction. Keep integrates big data and AI into sports, and uses AI algorithm and science and technology to improve the accuracy of users' sports experience and sports needs. Wang Ning's weight has been reduced from 170 kg to 130 kg in one year, and he is still worried about fitness. There is no choice of messy fitness knowledge on the internet, no scientific arrangement of fitness plan, and no mutual encouragement from peers. Until he had the idea of making a mobile fitness App. There are roughly two reasons why he stayed. One is his previous experience in ape question bank. Keep now provides a variety of training programs, and users can choose different training programs according to their personal preferences and fitness environment. On the whole, it is similar to similar software such as Six Pack, providing video guidance and voice prompts. But Keep is recorded by a real private teacher, which is more impactful and interesting on the whole. "Online education can set up fitness." He said. The second is the "persecution" of reality. He used to weigh 170 kg, but he ran to the gym and found himself facing the confusion of doing aerobic or anaerobic. In addition, the lack of incentive system and channels to gather the same fans are all problems he found in the process of fitness. This is also the reason why Keep will launch the community. A number of fitness products such as FitStar and Nike Training have appeared abroad, but there is no mature similar application in China. Founder Wang Ning and his Keep to meet the equipment needs of domestic fitness enthusiasts. Keep's latest dynamic users have exceeded 654.38 billion, making it the largest sports social platform in China. 654.38+ On August 3rd, 2003, the domestic mobile sports application Keep officially announced that the number of registered users had exceeded 65.438+billion, and it was successfully promoted to the echelon of billion-level mobile Internet clubs. Among hundreds of sports apps in China, the number of Keep users has exceeded 1 100 million, making it the largest sports social platform in China. Actor Li Xian became the first practitioner of Keep in July, 20 17. The sports application of Keep announced that actor Li Xian became the first practitioner, and co-filmed the fitness course of "Li Xian HIIT Fat Burning Challenge", leading millions of Keep users to burn and sweat together. Tim Cook, CEO of Apple, appeared in the Keep office at 9: 00 am on March 9, 20 17. Apple CEO Cook appeared at Keep headquarters, and Wang Ning, founder and CEO of Keep, accompanied Cook to visit. Wang Ning shared his entrepreneurial story with Cook, and gave Cook a commemorative version of the Keep yoga mat numbered "800000 1", implying that Cook was the 800th user of Keep. During the exchange, Wang Ning said that Keep planned to launch an international version before the end of this year, and Cook said that he was very willing to be the first user of the international version of Keep. Financing news: 2065438+In May 2006, Keep completed the $32 million Series C financing. This round of financing was led by Morningside (Morningside Capital) and GGV Capital, and Bai (Bertelsmann Asia Investment Fund) followed suit. On June 20 16, Keep won the strategic investment of Tencent C+. Team honor 20 18, Keep won the title of "Top Ten Weight Management Apps" of China Nutrition Society in 20 17, Keep won the "App User Experience" list of "Two Micro-ends" in February 20 18, and Keep won the 20/7. Keep won the "Best App 20 17" in 2016 years, and Keep won the Best New Media Marketing Case Award of Tiger Sniffing Wow; On October 20 16, 15 10, Keep won the "best product design" award in the geek park InnoAwards 20 15; 20 15, 12, Keep won the title of "Top Entrepreneurship 100- China Innovative Growth Enterprises 100" in 20 15; 20 15, 12, Keep was selected as the featured application of 20 15 by the App Store and pre-installed in all Apple retail stores; The development course is 20 14, 1 1 month, and the angel investment of RMB 3 million is obtained. 2065438+In March 2005, it obtained a series of financing of $5 million from Ventech (Yintai Capital) and Bertelsmann; 2065438+July 2005, (ggv capital) led the investment100,000 USD Series B financing, followed by Bai (Bertelsmann) and Ventech (Yintai Capital). 2065438+In May, 2006, it obtained a series C financing of $32 million from Morningstar Capital, ggv Capital and Bertelsmann; In August of 20 16, it won the strategic investment of Tencent C+; On the morning of July 8th, 2065438+08, Keep announced the completion of the D-round financing of $65438+27 million, which was led by Goldman Sachs and followed by GGV Capital, Morningside Capital and Bai (Bertelsmann Asia Investment Fund), the old shareholders of Tencent.