Although there is no way for idols to pay for product problems, idols have achieved certain promotion results when they speak. And endorsement means to stand for this work, so the spokesperson really has to bear certain responsibilities. Celebrity endorsement refers to the business they take, and each business they take can get a large endorsement fee. If the goods sell well in the later stage, the stars can also get the corresponding commission, so most stars will actively promote a product after endorsing it.
Stars have great credibility in this society, and there are many fans behind them. When they want to buy something, they will first look at the spokesperson of this product. If they find that the spokesperson is famous, they may choose to buy it, because they always think that public figures will definitely know in advance before speaking. Since they dare to speak, this product is very good.
However, some public figures did not investigate the background of this product in advance when they spoke, nor did they investigate whether the products they spoke for were really effective. This situation can easily lead to a series of follow-up problems, just like the products endorsed by Crystal this time. Stars actually sell fakes to make money, but this practice really doesn't pay attention to the main consumers, so the exposure of this problem will become a lingering black spot. I hope the stars can make a good investigation before speaking.