Recently, a legend appeared on the short video platform Aauto Quicker. He is Xin Youzhi. She is not rich, but a farmer. But his fans grew from a few hundred scattered people to 20 million+overnight, all because he used Aauto's faster live broadcast platform to sell goods.

As early as a long time ago, there were many similar ways to bring goods, and shopping links were attached to mobile phones. In fact, this way is the most offensive to the audience, and everyone has the illusion of watching advertisements.

However, unlike other organizations with goods, Xin Youzhi only introduced his own products at the wedding and did not bring goods directly. Coupled with the constant rendering of local propaganda, it can attract the audience to understand these products. It is undoubtedly a major feature of product sales from passively watching products to customers actively understanding a product.

With more and more users, Xin Youzhi didn't want to take the opportunity to raise prices to get more profits, but continued to reduce costs with the profits earned, adhering to the concept of small profits but quick turnover. Not only that, quality is completely transparent to customers. As long as customers want to see it, they can see how the things they buy are produced and processed and transported to their own hands.

What is even more amazing is the pattern of Xin Youzhi, which I believe most businessmen can't do. Because in the process of reducing the cost and selling price, we must ensure the quality pass. Xin Youzhi has done a very good job in this respect.

Not bringing goods directly is not only a respect for the audience, but also a great space for the sales of its products. This may be the secret of Xin Youzhi's success.