Sales is the art of language. Extraordinary sales skills are actually extraordinary language art, which requires not only keen insight into people's hearts, but also expressive ability that shocks customers' hearts. Successful salespeople can often spit lotus flowers, and their language is like a pair of soft hands, which can touch the softest place in customers' hearts. Undoubtedly, the sale of every product needs not only the quality of the product itself as the basis, but also the language art injected into people's hearts to expand the territory! This book collects all kinds of people in all fields and every corner of life, and all kinds of industry language cases. In the narration of these cases, I believe that no matter you have been through many battles or you have just stepped into the battlefield, you will have a feeling of deja vu-because we are not talking about ethereal theories, but sharing our feelings from experience!

To a great extent, sales is the science of language, and the core wisdom of sales is the language of sales. In the final analysis, sales activities are people's social activities, and it is essential to deal with all aspects of relations, so it is also essential to communicate and communicate in language. The effect of language communication, that is, how to speak, directly affects the success or failure of sales