Illustration style is a very common artistic expression in the field of graphic design. Generally speaking, poster design with illustration style and illustration will become the main body of the whole picture. You can show the connotation of the whole design through illustrations to make the design more layered.
Sometimes poster design can be done in hand-painted style, and the text and title can be hand-painted style. However, the overall form of graphic design is adopted in typesetting, which makes the whole design look like a poster and an illustration.
2. Illustration and interface design
In addition, graphic design works with illustration style can also be very modern and concise, and applied to interface design to make the original serious interface design more vivid and lovely and full of human touch.
3. Illustration and packaging design
Illustration packaging design requires everyone to have the ability to use the whole illustration flexibly. Sometimes illustration is not suitable to be completely applied to packaging, which requires everyone to extract the visual elements in packaging design, and then reassemble these visual elements to form the packaging design of products.
When illustration and packaging design are combined, illustration and pattern design will be more combined, and the designed patterns will be applied to packaging design. Generally speaking, the designed pattern can connect various elements in the whole design in series, making the whole design more complete and relevant.
The above is what Bian Xiao shared about the role of illustration in graphic design. I hope it will help everyone. If you want to know more, please pay attention to this platform!
Matters needing attention in popular poster design
Designing a complete hand-painted POP poster mainly includes main title, subtitle, text, illustrations, decorative patterns and other elements. The design of hand-painted POP posters needs composition, highlighting the key points of the posters, and decorating and beautifying them with appropriate small illustrations. The following are your recommended design considerations for pop posters.
1. Title text of hand-painted POP poster design
Title text is an important visual communication. If the headline text can't attract customers, customers will never read the explanatory text again, so the content of the headline should be explosive, or there must be an outline. Different from descriptive text, the title text does not need to be arranged too neatly, and it can be wavy, V-shaped, curved, inclined left and right, etc. , but the distance between them should not be too far. After the grid lines are drawn, write according to the basic strokes. Title text can be written in bright colors, or it can be changed like explanatory text.
There are many ways to modify the title text, such as adding shadows, adding boxes, adding cores, overlapping and so on. You can choose one or two, and don't make it too complicated. A clean picture will make people feel more comfortable.
2. The text of the hand-painted POP poster design.
① Description text of hand-painted POP poster design. When writing descriptive words, you can change the strokes of points into circles or add circular reflections; You can also exaggerate closed parts, such as "mouth", "sun" and "eye"; Or you can dip down. But when writing, the colors should be clear and the strokes should be clear. Don't change the color word by word. Change the color of one line of text at most. If the text exceeds five lines, it is best to use one color to the end, so as to avoid glare and increase the trouble of reading.
②POP writing must have the following three basic points: striking, concise and easy to understand. First of all, in order to make POP stand out, we should find a way from the size and color of the paper. Second, simplicity. POP is a means to attract customers' attention to goods. It summarizes the characteristics of goods into items, which is convenient for customers to read and understand goods. The third point is easy to understand. The language of introducing goods should be clear to customers at a glance, not vague or obscure.
3. Hand-painted popular poster design illustrations
The illustration of hand-painted POP poster design needs attention: in general, the illustration in the poster layout should not exceed one third, and the illustration is a foil, so don't pretend to be the owner; Try to combine pictures and texts, not pictures and texts; Because there are not as many colors as crayons, some colors will be distorted if you draw them by hand. So it is suitable for drawing simple illustrations; If you are not sure about hand-painting, you can use other paper materials to cut and paste, and it is safer to cut it to the right size before pasting it.
4, hand-painted POP poster design also needs to pay attention to the use of markers.
After conceiving the POP poster, you need to use the marker skillfully. This is also the basic requirement for a beginner hand-painted POP poster designer. Markers are different from pens written by the public. First of all, you must master the writing strokes and scribble evenly before you can write various POP fonts. In one go, it is important to use broken pens as little as possible, because the messy fonts caused by uncomfortable strokes are the taboo of hand-painted POP. Font depends on strokes, and the main body of the whole hand-painted POP mostly lies in the expression of font, so the main body of hand-painted POP can only be reflected when the font is written. After mastering the marker, it is easy to draw small illustrations with POP. Some hand-painted POPs are not only for writing and drawing, but also for selecting paper and cutting and pasting. In short, the picture should not be chaotic, it should be as exquisite as computer printing, it should have a hand-painted feeling, and the layout effect should be concise and clear. Also, try not to use more than four colors in the whole POP font, otherwise it will be dazzling.
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