The style is luxurious and elegant, paying equal attention to practicality and style, and it is famous for its traditional manual design and novel style. Lululemon transformed yoga from a weight loss exercise into a group activity that attracted many people. In Bryant Park in Manhattan, open yoga classes sponsored by Lululemon Company are held twice a week. About 400 women participated in each session, and most of them wore Lululemon brand yoga clothes. Brand status began with the opening of the first store in Vancouver Lululemon in 2000, and went public in 2007. Lululemon's success is largely due to ChipWilson's marketing. From 2007 to 2008, the sales of Lululemon)3.5 reached $350 million, and * * * opened 1 13 stores.