(1) business circle analysis (2) when determining the location of the store, we must first analyze the business circle, which is not only related to the success of the initial venture, but also provides a useful place for the formulation of marketing strategies and the establishment of brand image in the future. Business circle is a geographical concept, which refers to the geographical area where automobile beauty shops can effectively attract customers to the store, that is, the radiation range of the store. It consists of three parts: core business circle, secondary business circle and marginal business circle. The core business district is the area with the densest commercial shops and the highest customer density, accounting for about 45%-60% of the total customers. Generally speaking, the radius of the core business circle of an automobile beauty shop is 4KM, and the scope of the core business circle will be wider, because all the customers of the automobile beauty shop come by car. The secondary business circle is located between the core business circle and the marginal business circle, with scattered customers, weak store radiation and high probability of unexpected consumption, accounting for about 20%-25% of the total number of customers. The radius of secondary business circle is 5-7KM. The marginal business circle is located at the outermost periphery of the core business circle, and most of the customers are accidental and opportunistic consumers. The radius of the marginal business circle is more than 8KM. The purpose of business circle analysis: first, we can obtain various consumption information of customers in order to provide corresponding services; Second, it can be determined that the promotion activities should choose the media according to the size of the high circle and determine the way of publicity and public relations; Third, we can determine the competition scheme of shops in the same industry in the business circle, or we can open stores in the business circle with shops in the same industry; Fourth, we should fully reflect the advantages and disadvantages of store location, such as the distance from residential areas, the number of cars in residential areas, the convenience of transportation, the number of people and cars, and the objective convenience of entering the store. (III) Site Selection Analysis The following factors should be analyzed in the site selection of automobile beauty shops: 1, vehicle traffic: number, type and grade of vehicles, and people flow: number and type. You can judge the liveliness and prosperity of the shop site. 3. Parking facilities: the number of parking spaces, the difficulty of entering the store, the opening position of street railings, the direction of traffic flow and the location of the store. 4. Shop group composition: the number and scale, distance and compatibility of shops in the same industry or sub-industry. 5. Specific location: store sign visibility, store sign building shape, size, characteristics, store sign shape and visual angle radiation range. 6. Conditions for opening a store: lease conditions, operating costs, taxes, regional planning, and regional regulations. (4) The following locations are suitable for opening automobile beauty shops: (1) automobile sales gathering points (streets) or around vehicle management offices and transportation management offices; (2) Hotels, salons, government agencies and units with sufficient tourists and many functions nearby; (3) The facade is best located next to the parking lot, gas station or high-end residential area; (four) lots with more shops in the same industry or sub-industry; (5) The roads around the store are spacious, with large traffic flow and convenient access for vehicles, but don't be too close to the traffic lights; (6) The facade of the shop must face the street and the surrounding environment should be clean and tidy; (7) There are many open spaces in front of the store, and 4-6 cars can be parked at the same time; (8) Large signboards can be erected on the facade, and the advertising effect is good; (9) Adequate water sources and excellent drainage conditions. (V) Design and Decoration of Automobile Beauty Shop A professional automobile beauty shop usually consists of five parts: operation room (including car washing area and beauty area), office, boutique room, reception room and painting room. The basic requirements for its design and construction are as follows: (1) Determine the business scale and objectives in combination with the regional service market; (2) The car wash should pay attention to the environment, and the shape should be beautiful and generous to meet the needs of development; (3) the construction site conforms to the city health standards (clean, neat and beautiful); (4) Car wash products should be qualified environmental protection products produced by regular manufacturers; (5) Professional companies should be consulted for the design and investment of car wash shops and beauty salons, and they will make plans and carry out project supervision; (6) Water and electricity pipelines should be more than one meter above the ground to ensure safety; (7) Large and medium-sized stores should also have 1-2 square meters of toilets. (2) The decoration of the operation room is the main facility of the automobile beauty shop, and the automobile beauty work is completed here. 1. When decorating the wall of the operating room, we should pay attention to the selection of materials: first, we must choose waterproof materials; The second is to choose anti-corrosion materials. The wall has a white background. If it is a chain store, the wall color of each branch should be basically the same. In addition, "Car Beauty Project Card" and "Standard Charge Card" should be hung on the wall. 2. The steps in and out of the floor operation room should be inclined plates. The size, width and inclination of the inclined plate should be suitable for the shop. If the inclined plate is too small, it will affect the store capacity and the convenience of access. The floor of the storefront can't be too smooth, and the non-slip floor is indeed a key point of storefront decoration. The drainage problem should be considered in the new floor, and the side with drainage ditch can be lower to facilitate drainage. 3. The roof should be square (that is, aluminum alloy frame and light plate) and hung with colorful flags of promotional brands. (3) office decoration office is the place where store management and financial personnel work. In addition to the decoration of general office space, it should also meet the following requirements: (1) The post responsibilities of all functional personnel are hung on the wall; (2) The desks, chairs and office supplies in the manager's office have been set up; (3) Set up an office counter for financial personnel, which is used for cashier and invoicing, and is generally located at the import and export office. (4) Reception room decoration The reception room is a place to receive customers and customers to rest. Because cars are expensive, car owners often don't want to leave their sight when they are in beauty. So the reception room should be separated from the operating room by glass. This will not only reassure car owners, but also increase the transparency of operation and let car owners know how their cars have changed from old to new. The reception room should be equipped with sofa, coffee table and water dispenser. (5) Boutique House Decoration Boutique House mainly provides some car supplies and car fans' supplies. Such as car care liquid, car decorations and various car models, to meet the requirements of people with different hobbies. Boutique room should be equipped with: (1) window: mainly used to display products and other commodities, as well as promotional items. (2) Closet: suitable for displaying exhibits with glass doors. (3) Counter: The counter and wardrobe are generally integrated, and it is best to have an unobstructed platform for placing bottles and other laborious utensils. (6) Spray booth The large automobile beauty shop is still setting up a spray booth to repair the automobile paint with seriously damaged paint and damaged primer. (7) Installation of water and electricity facilities (1) Water supply: Car beauty does not require high water quality, but requires sufficient water pressure and water supply. (2) Drainage: Drains should be dug at the sideline of the store to ensure that there is no sewage accumulation in the store. (3) The faucet should be installed near the corner, and the storefront area is large. Install 1-2 faucets in different directions, which is convenient for operation. Also arrange a special faucet for the washing machine. Because a lot of towels and bath towels are used every day, there is a washing machine in the shop to ensure the cleanliness and timely recycling of such tools. 2. Electricity (1) lighting: Fluorescent lamps are generally used in automobile beauty workshops, and sometimes night work or places with poor lighting effects are encountered. Therefore, the lighting problem should be considered when decorating. (2) Power sockets: Power sockets must be waterproof sockets with good quality, because water will spill out during cleaning, which is a basic problem of the Ministry of Security. Generally speaking, the height of the socket from the ground is 30-50cm. (3) Power supply: The load of the main switch should consider the power of other electrical appliances such as lighting, polishing machine and cleaning machine running at the same time. If there is a beauty shop in the painting room, the electricity consumption of the painting room should also be taken into account. Equipment configuration (1) The automobile beauty shop is equipped with high-pressure cleaning machine, foaming machine, waxing machine, washing machine, steam engine, polishing machine, foot pad dryer, vacuum cleaner, vacuum oil absorber, spray gun and auxiliary tools. 4. Go through the formalities of opening a shop To open a car beauty shop, you need to go through the following procedures: 1. To apply for a business license in the name of an individual or company, you can apply for a business license in the local industrial and commercial department. The name of the enterprise can be decided by the joining owners. Registration requires the following documents: (1) identification: ID card of the person in charge of the enterprise and employee ID card. (2) capital verification certificate: capital verification report. (3) site certificate: real estate license or lease contract (4) business scope: drawn up by the operators themselves and approved by the industrial and commercial departments. In order to expand the business scale in the future, try to expand the business scope when applying for registration. Such as the main business: automobile beauty, and the part-time business: automobile decoration, automobile department stores or automobile supplies. 2. The paint franchise store shall apply to the public security or transportation department for a special trade license according to the local government regulations. Because paint will change the appearance of the car, it must be approved by the relevant departments. 3. Shop signs and outdoor signs shall be set up by the agent of the advertising company to the advertising director (branch or office) of the local industrial and commercial department (according to local laws and regulations). 4. In cities where outdoor operations are not allowed, when setting up outdoor ancillary buildings or carrying out drainage and other related operations, you should consult the local urban management department and go through the relevant licensing procedures. 5. Go through the relevant tax procedures, declare tax payment to the tax authorities, and apply for tax reduction. V. Talent Preparation (1) Talent Recruitment 1, Recruitment Standard for Automobile Beauty Shop Managers (for reference) (1) Basic requirements: high school education or above, age 25-35, good health, and more than two years working experience in the same industry. (2) Strong business ability, ability to strictly perform manager's duties, strong sense of responsibility and responsibility, ability to formulate detailed short-term goals and long-term development plans, and considerable knowledge of advertising planning and marketing; (3) Strong organizational skills, able to arrange various matters in the work reasonably, able to independently handle and solve various problems in the work, and able to coordinate the relationship between employees; (4) Strong public relations skills, rich social experience, and the ability to coordinate relations with relevant government departments. 2 Recruitment Standard for Automobile Beauty Technicians (for reference) (1) Basic requirements: high school education or above, under 40 years old, in good health. (2) Strong working ability and basic knowledge of automobile construction and maintenance, preferably with working experience in this industry, flexible mind, strong understanding and easy to accept new things. (3) Have a good work style, be diligent, bear hardships and stand hard work, be gentle and not impatient. (4) Have certain management ability, correctly handle and coordinate the relationship between subordinates, have strong language expression ability, and can effectively impart their knowledge to others. 3. Reception staff recruitment standard (for reference) (1) Basic requirements: high school education or above, female: under 25 years old, height 1.60cm or above, and good appearance. (2) Have strong language skills, articulate, quick thinking, and be good at communicating with people. (3) Have strong social skills to coordinate the relationship with customers, be polite, neither supercilious nor supercilious, have strong understanding ability, and accept new things more easily. (4) Have a certain business knowledge, have a certain understanding of automobile beauty projects, equipment, operation methods, charging standards and other knowledge, and can explain to customers. This is for your reference. Look at the specific preparations. The estimated investment scale is expected to be fixed in the store. A, car wash and beauty personnel (month) 1 2000 decoration personnel (month) 3 2400B, in-store layout and decoration, in-store layout and decoration 3,000 customer rest area, in-store decoration and decoration 3,000, logo layout and layout 2,000c, equipment and beauty equipment 5,600, decoration equipment 2,000, other small equipment 500D, products. Kloc-0/0000 Automotive Decoration Products All Products 7000 Boutiques All Small Boutiques 2000 Office Promotions into Office Supplies (Not Unified) Computers 1 3000 Desk Unlimited 1000 Other Non-Stationary Supplies Unlimited 1000B Advertising Design Unlimited 500 Selected Media Unlimited 0 Water and Electricity Input (No Calculation) Annual Input (Estimation) According to the 2400 electricity input (no need to calculate), the annual input (estimated) of the late 3000 operation input (estimated) of the store operation is conservative, the industrial and commercial (estimated) tax of 5000 is conservatively estimated according to the local standard, and the license fee of 3000 is estimated. The total operation input is 50,000-70,000 according to the local standard.