Information flow advertising is a kind of advertising form interspersed with content. To put it simply, for example, the headline homepage is information flow, and the dynamics you see when you brush the headline homepage are also information flow. This paper introduces the optimization methods and precautions of information flow advertising. Take the information flow advertisement, the resource of JD.COM wireless communication, as an example, hoping to help you understand the information flow advertisement and related matters.

First, the display form of information flow advertising:

JD.COM wireless communication-information flow advertising products, today's headline APP, advertising display style for graphics and text, including small pictures, big pictures, videos, specific display style.

Second, the optimization method of information flow advertising material

1, three standards of materials

(1) The picture is legible.

(2) the focus is clear and prominent.

(3) Reasonable color matching

2. Three elements of materials

Scenes, welfare elements, brand logo

3, excellent material signal

Third, the optimization method of copywriting

For most advertisers, the material production process is relatively cumbersome and there is more room for copywriting optimization.

1, three principles of copywriting

2. Five directions of copywriting

Key words: user relevance, hot news, user information, welfare, easy to understand copywriting.

3. Excellent replication signal

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