Shandong Lida Biotechnology Group Co., Ltd., with a registered capital of 654.38+0.2 million yuan, mainly deals in "Gong Xiaomei" products, including Gong Xiaomei herbal antibacterial gel, recombinant collagen peptide antibacterial gel, Gong Xiaomei men's antibacterial gel, cranberry carob sodium hyaluronate oral beverage, deer blood oyster peptide ginseng plant beverage, Shurun hyaluronic acid T film, Taxus negative ion aerobic care instant sanitary towel, Gong Xiaomei series: fullerene peptide moisturizing mask, and so on. The company has built a comprehensive service ecosystem integrating "R&D, production, sales and service", covering the structure of health products such as "health food and external products".
Product: anything that is provided to the market as a commodity, used and consumed by people and can meet people's needs, including tangible goods, intangible services, organizations, ideas or their combinations (online).
Definition: an accurate and brief explanation of the essential characteristics of a thing or the connotation and extension of a concept (online)
Target refers to the object being shot, attacked or sought, and also refers to the situation or standard (online) you want to achieve.
Through simple, professional and prominent words, explain what your product is, what its core value is, what problems to solve and the positioning of the product. Product is to define the product and its ultimate goal. It is the compass of the product and points out the clear direction for the product.
How to define a product?
How to define the definition and goals of new products and how other products in the market define their own products and goals. The needs, scenarios and even industries of each product are different, and its definition and objectives are certainly different, but there are also similarities. Let's take the definition and goal of the Internet of Things platform in the market as an example.
1. Graffiti Intelligence is a global intelligent platform, an AI+IoT developer platform and the world's top voice AI interactive platform. Graffiti aims to solve the intelligent needs of consumers, manufacturing brands, OEMs and retail chains, and provide you with a one-stop artificial intelligence Internet of Things solution. The development plan of graffiti covers three aspects: hardware access, cloud service and App software development. It builds a closed-loop service between artificial intelligence and manufacturing, and provides B-end technology and business model upgrade services for consumer-grade IoT smart devices.
2. Life Internet of Things platform is an Internet of Things cloud platform for intelligent life, and it is a public cloud platform based on Alibaba Cloud's IaaS and PaaS layered cloud products. The platform helps developers and solution providers in the field of service life, and provides life-cycle services from pre-development to post-operation, including functional design, embedded development and debugging, equipment security, cloud development, App development, operation management and data statistics.