Naming method of trademark name
? , take the commendatory name:
Commendation words are rich in praise and praise. Proper use can increase the charm of trademarks, such as? Beautiful? Used to dye hair, can fly? Used for kites. But commendatory words should not be abused, such as health care products for the elderly? Flying? (Really? Ascension? Meaning), Steel? Not suitable for bread, etc.
? , take the name or place name:
You can use ancient celebrities or their own names, or you can use the subject combination of several names. Take the names of celebrities, stars or enterprise founders as product brands, make full use of the value contained in the names, and promote consumers' recognition of the products. Like what? Li Ning? Brand, that is, Prince of gymnastics Li Ning created a famous brand of sporting goods in China by using his sports star effect.
World famous? Dale. The computer is a brand named after the founder Dell. What else is there? Wang Zhihe sufu? 、? Zhang Xiaoquan scissors? 、? Ford? 、? Deng Yaping brand sporting goods? 、? HP? 、? Jordan sneakers? 、? Panasonic? 、? Honda? Wait a minute.
Naming a brand after a person's name can improve the cognitive rate. In tobacco, alcohol and other products, this phenomenon of naming by place names is very common, such as Qingdao, Yanjing and Maotai. The name of the land should be the name of the administrative division at or above the county level. If you must use it, it should have a reasonable (not far-fetched) second meaning, such as? Jinshan? You can match related graphics to make them have a second meaning.
? , take the name of the creature:
Life is a word or a combination of words created by yourself. A brand name may or may not be meaningful, such as Starr, Bang Qi, etc. As long as it is loud and smooth.
? , take the enterprise name or abbreviation:
The font size is the trade name in the enterprise name, and the abbreviation is a representative keyword in the enterprise name, such as Great Wall Company Limited? The Great Wall? 、? China Petrochemical Company Limited? Can be abbreviated as? Sinopec? .
? Take the name of auspicious words:
As a trademark, auspicious words should not be too plain and inconspicuous, such as? Double happiness? 、? Good luck? Wait a minute. Can I choose on the means of transportation? Have a nice trip? For trademarks and health products? Kindness? Trademark.
? , take the familiar item name:
Familiar items must be familiar to relevant (not all) consumers, such as? Shield? As a cement trademark, its construction industry consumers can be familiar with it, but? Laser? As a trademark of monosodium glutamate, it is difficult for housewives to know.
? , take the name of the scene:
The scenery should be familiar to the audience, and it is best to have obvious local characteristics, such as? Terracotta warriors and horses? As a trademark of local tourism products, Huangshan? Mountain products trademark for real estate. Yangtze River? It is better as a trademark of marine machinery products.
? Time-space law trademark naming
That is to say, the historical origin related to the product is taken as the element of the product trademark, so that consumers can have a real sense of identity with the product. As we all know? Daoguang 25? Wine is four wooden wine seas (ancient wine vessels) accidentally excavated during the relocation of the old factory of Lingchuan Distillery, which were hidden underground in 152 (A.D. 1845). So the enterprise seized the cultural wealth endowed by history and named the new product blended with this wine as wine? Daoguang 25? . Creating a good brand name in this way can quickly enhance its popularity with the help of the connotation endowed by history.
Trademark naming principle
? , the content is healthy:
The transfer of trademarks containing unhealthy contents cannot be registered because it violates the relevant provisions of the law, and because unhealthy trademarks are difficult to be accepted by consumers and their trademarks are difficult to open up the market, it is the most basic requirement for trademark registration to have a healthy meaning.
? Strong meaning:
A distinctive trademark refers to a distinctive mark that the trademark registrant thinks is original, unique and distinctive. The so-called originality is not plagiarism, plagiarism or imitation, but a unique intellectual achievement created by trademark registrants according to factors such as enterprises, commodities and markets. Therefore, such trademarks often have strong distinctiveness and are more easily accepted by the market, such as Qingnianbao, Rejoice and 999.
? , can highlight the brand culture.
Many brands have a long history and culture and a solid foundation of cultural values. Therefore, how to decorate and match the product name is very particular. Good naming can explain the value connotation of the brand more deeply, otherwise it will weaken the image of the brand in the market.
? , meaning:
Trademarks have special meanings, which can express the development of enterprises, good wishes or commodity characteristics, such as Wahaha, Pan Pan and Schindler.
? The product name should be conducive to communication.
General requirements are simple and easy to remember, catchy, so as to facilitate widespread dissemination among consumers; Besides, what's your name? Popular? But not too much? Vulgar? ! Nice brand name
? We should grasp the psychological needs of consumers.
Can reflect the brand's cultural heritage and consumption concept, otherwise, it can not effectively stimulate consumers' desire to buy.
? Adapt to the consumer market environment.
A product with accurate market positioning faces a highly segmented target market. Therefore, it is necessary to deeply understand the geographical environment, customs and consumption habits of the consumer market. If the product name conflicts with any factor in the market environment, it will lead to? Abortion? .
Trademark name reference
1, Mei Shi Kan Kan: Beatrice
2.newdv: eyah yo
3. Miaomiao: Yixin Yiyi
4, sllxg: Yayi clothing Yayi clothing is elegant and refreshing.
5. Fashion lady
6. Witkey Empire: Fendale Women's Wear
7. Wake up with tears: the beauty of fashion clothing stores
8.francxu 1982: transliteration of baiyou special service beautiful English, aiming at the characteristics that fashionable young white-collar workers have good requirements for clothing and personality.
9. Jiang Xiao: Coffee and milk tea. Coffee means fashionable and capable lady, while milk tea means gentle lady. At the same time, it is elegant and fashionable to write English names at the bottom of the door, or to set English names as titles and write Chinese at the bottom right.
10, qingfeng7 109: Fashion Search Gallery Extraordinary Female Gallery
1 1, Qiu Shuitian Chang: leader beauty; Extraordinary field; Lingxiu beauty (take? Leadership? Homophonic)
12, zwinz: yeah.
13, Lv Zongxin: Yiren Yi Hui \ Ziman \ Yi Shi 1000.
14, purplelove 1 1: She Xiang Li Xie or Shangyi Advertising Language: Fashion Memories.
15, Golden Knife Rabbit: Lingxiu Clothing
16, Xufeng: Liang Ya Clothing Store
17、cmvi:？ Indus language? (rain)? Wisteria under the moon?
18, myq53 1: Yiren Piaoying
19, online person: Shang Ceng Yishe
20.wuxh 1 10: fashion beauty