It only reduces the cost of catering to consumerism. In the relationship between means and purpose, celebrities only adopted new means, and did not change the purpose of "defining personal value by what they consume".

The structure of consumerism is not compulsory purchase (consumption with money), but compulsory consumption, and its position is indicated in the symbol network. Turning purchase into group purchase/* * * enjoyment (consumption without economic strength) is a kind of consumption behavior.

Consumerism has typical symbolic features, which makes consumption a cultural activity in essence. Modern consumption has changed from the consideration of commodity use value in the past to the worship of commodity image and significance. People pay more and more attention to the spiritual value and emotional significance of commodities, and regard it as the main form of self-expression and social identity.

Operators provide platforms such as Bili Bili and Tik Tok to constantly show us other people's "fashion, trend and high-quality life" and stimulate our consumption. ?

The so-called consumption, in addition to possession, the more critical link is to exhaust and exhaust the symbolic effect of consumer goods. That's why we say "stop consuming xx artists", which means an act of symbolizing the effect of consumers.