1. Store sales
2. Store sales+experience environment
3. Shop sales+experience environment+community powder absorption
4. Shop sales+experience environment+community powder absorption+cross-border sales
5. Store sales+experience environment+community operation+cross-border sales+tools
For merchants, everyone is at a different stage, and the traditional sales model is gradually changing. See where you are. For many businesses, it is necessary to define their own positioning and adjust their business models at any time.
The most important thing in the fifth stage is community operation. Now share with you the nine elements of community operation:
Nine elements:
1.？ Group nickname (positioning)-easy to understand and interesting.
? Formula: The content is related to the target group, which can solve the pain points of the target group and bring happiness to the target group.
Such as slimming industry: 10 day, you can eat, drink and lose 20 pounds.
? Marketing category: revealing the secret for the first time for 2 hours, 65438+ 10,000.
? Fruit industry: discount fruit balls at 3: 2 every day.
2.？ target customer
? Select effective high-quality customers, pay attention to quality rather than quantity, attract customers who come to the store frequently, clean up zombie fans regularly, and constantly add new high-quality customers.
3.？ Topic-Can bring value to others
This topic is a sharp weapon for active groups, such as the fruit industry. For people with cold body, some suggestions can be made, such as eating warm tonic fruits (durian, mangosteen and so on). ), and stewed litchi can also nourish. You can collect information on Tik Tok, Auto Express, Weibo and other websites. , customers also need to be careful.
4.？ Activities-Without activities, there is no marketing.
? Holding some activities regularly can increase the activity of the group, promote customer conversion and increase the unit price of customers, such as some spikes, team battles, discounts and grabbing red envelopes.
5.？ Threshold-No threshold, no value.
Setting a certain threshold is conducive to online promotion and improving the quality of the group.
Such as spending more than 35 yuan to join the group, or asking him to execute a certain instruction to join the group (making friends, etc.). )
6.？ opening remarks
Appropriate welcome words can make the team members who come in feel a sense of ceremony and thus feel valued, such as "welcome ... to the group and let him introduce himself."
7.？ Group Rules-Template
It is particularly important to have a group rule that is neither offensive nor consciously observed by group members.
If you welcome ... for this group, there will be ... activities tonight. People who can come to this group are all high-quality people, so we should speak in a civilized way, don't talk about topics without nutrition, don't make small advertisements, start from ourselves and don't be zombie fans.
8.？ Who is the protagonist? -The owner is active.
The group owner must be the protagonist of the group and participate in the daily management of the group, causing topics.
9.？ group
The group also has its own team, and each person plays a different role: 1) lecturer (introducer), 2) guest (customer sharing), 3) operating officer (general owner himself), 4) information officer (similar to after-sales service), 5) statistician, 6) group administrator (reply to everyone), and 7) active officer (it can be