In fact, it is very common for stars to do WeChat business. As a new generation of product sales means, WeChat business is the cause of many people now, and it is normal for stars to do WeChat business. In fact, in the early years of Taobao fire, many stars had their own online stores.

However, with the popularity of Weibo and WeChat, the business model of WeChat merchants with low barriers to entry has become popular. Just like Degang Guo, who has nothing to do with beauty and skin care, he also sells masks in Weibo. He is not an advertisement, an agent or a franchisee. He himself is in charge. Moreover, he has been brewing for this brand for ten years, and it is quite hard to think about it. Life can last for decades. Degang Guo really dabbled in a wide range of sideline businesses. In addition to facial mask and traditional catering industry, Australian lavender bear is also one of the sideline businesses run by big financiers.

Degang Guo is not the only star doing WeChat business, as long as the products are really good and consumers like and trust them. Everything's fine. But I personally think that stars have their own popularity and will be sought after by some fans.

Therefore, when stars do WeChat business, they must ensure the quality of their products, because many people may not come for your products, probably because of your popularity. After buying your product and using it again, there are some adverse reactions, so your image will be greatly discounted, and some will even turn from powder to black. Therefore, the stars who do WeChat business are also responsible for their own products. If the quality is not strictly controlled, it will also threaten the other careers of the stars.