In Japanese anime, the wind brought by passing cars can disgust the skirts of girls standing on the side of the road. In the advertisement, it is the same scene. The car roared by and the white skirt of the roadside lady was lifted by the wind. The middle scale of the video is not large, and the camera has not taken any exposed scenes, which is also implicit.
However, Weibo's copywriting and advertising creativity have met with great dissatisfaction from netizens, calling Changan Ford suicide marketing. Some netizens said? Why not lift a man's wig? ?
For this advertisement, the video content does not exceed the part, but it is suspected that the video content matches Weibo's words and relies on three levels to attract clicks and eyeballs. ? Fearful for the eyes? It is really inappropriate to use the word ""to lift a girl's skirt. It's not about women's rights or suffering, but it's really thoughtless to use this behavior in marketing and advertising.
Although Changan Ford immediately deleted the published content and apologized: Bian Xiao realized that he was wrong and immediately deleted the published content, and sincerely apologized. It will never happen again, strictly abide by the correct concept of network content. Thank you for your supervision and correction!
In China in 20021year, the scale of this advertisement is not very large, but as a regular advertisement of a large enterprise, it is really unnecessary to play these marginal balls to attract people's attention, which will also ruin the culture and image of the enterprise.
Changan Ford in 2020? Call a cow a horse? The same is true of events. A large listed company must do a good job in controlling the publicity of the company and products, and really do it again, otherwise Changan Ford can do it. Suicide marketing? Typical.