Ruixing is a new coffee brand in China, but it has been deeply loved by consumers because of its delicious taste and numerous discounts. It is said that if it continues to develop in the future, it may become a substitute for Starbucks.
However, the news that broke the news this year is that Ruixun has survived many false transactions. Through the cooperation with some third-party companies, some strange frauds and false activities were carried out, which made the outside world see the huge operating income of Ruixun and favored consumers. To some extent, this is really cheating consumers.
It is said that the amount involved in this case was as high as 654.38 billion yuan, and the relevant person in charge of Ruixing was also dismissed. Of course, the company has also been punished by relevant departments.
Deceiving consumers is illegal. Ruixing is too eager for success on the road of development, ignoring the natural law of economic development. With its excellent taste and favorable price, it gradually accumulates popularity and will soon reach a very hot point. However, some responsible persons are still too eager for success. I want investors to see their own strength and expand their territory.
This is also a wrong approach. The development of business does not allow any deception. No matter how good the brand is, it is also developed step by step. I hope that the leaders who took over later will learn a profound lesson and seriously reform the development strategy. Only in this way can we establish the most stable industry and accumulate our own popularity.
As a big fan of Ruixing, I prefer Ruixing's coffee. Coffee tastes as good as some big brands, and many activities are very popular with everyone. So I hope our national brand can regain its spirit and develop in a down-to-earth way. As their fan, I will always support the development of Ruixing. However, people still realize that there should be no irregularities in business development.