Some time ago, I screened the old article of Peking University talented woman "Selling Rice". This article tells the story that farmers in remote rural areas are used by middlemen to bargain for a few dollars. There is no golden sentence or rhetoric in the full text. Have you ever wondered why? In this era when the Internet is full of chicken soup and anxiety, why is this clean stream hot? What emotions and feelings does it poke into people?
If you want to write an unintentional copy, you need to think about this problem in the market. Every event, every article, everyone's popularity, and every brand represent the trend of public sentiment and values. If you want your copy to be close to their hearts, you must first know what everyone is thinking. What makes them happy, why they insist, what makes them sad, why they are angry, and what kind of anxiety and pain they have inside.
Then you can think about which of these emotions can be associated with your own products or brands, or how to associate your own brands and products with these emotions. This year, Sanjiu Pharmaceutical published two very popular advertisements. A song "Someone has a crush on you" tells the details of strangers helping each other. It points out that urbanites are in a reinforced concrete, indifferent city, lacking warm feelings in their hearts, and the details are touching and gratifying. The other is "health should be like this", which is also aimed at the high incidence of chronic diseases and sub-health prevalence. People who exchanged their bodies for money in the early stage began to worry about their health in the second half of their lives, so they advocated that everyone should return to the lifestyle of going to bed early and getting up early, eating a balanced diet and taking active exercise.
Mind-wandering copywriting comes from your analysis of the public or user groups, not from beautiful literary talent or imagination.