Exhibition * * * and CEO Ouyang China Railway
You may not think that Ouyang was a fitness instructor before the exhibition. Later, I met Mr. Angela Chung, a senior expert in the exhibition industry, by chance, and founded the exhibitions * * * and.
At the beginning of the business, Exhibition * * * made clear the future goal-to make China's commercial retail better. However, such a seemingly broad goal has been questioned by many people: Why does the exhibition make China's commercial retail better?
They believe that the consumption of modern people is no longer limited to the material level, but more about the demand and release of the spiritual level. The display is closely related to the scene and experience of the goods, which can enhance the spiritual satisfaction. "Perhaps through the popularization and application of exhibitions, the business environment in China will become more beautiful and can really help or even influence the development of China's business."
Exhibition * * * and CEO Ouyang China Railway
20 18, the fifth anniversary of the exhibition * * *, its official wechat account has more than10 million fans, and almost 90% of online exhibition articles come from the exhibition * * * and. At present, it is the brand with the most courses in this field and the most social science colleges in China. It coincides with the new retail wave, which has contributed to their development and made them more and more determined to make China's commercial retail better.
It seems that all they do is show, but all the retailers in China can be their customers. Exhibition * * * and emphasis on verticality are deeply rooted in the exhibition field. From the initial simple design business, they gradually expanded to course training, inciting upstream and downstream, helping enterprises to link talents C. Ouyang believes that this matter is of great value and significance, and this industry contains great development potential.
The market and facts have proved that they are gradually realizing this once despised so-called lofty dream. And behind this, what belief and confidence made him stick to such a goal all the time?
"I think when starting a business, we must first find our own initial heart. If you see a pain point of some people in this society and you want to solve it, I think this thing is established. As long as this matter is beneficial to a group of people and can help them, then I think this matter can persist. "
Before acting, it is more important to find the value of this matter. Entrepreneurship is constantly jumping into the pit, and every step should be very cautious. Of course, entrepreneurship has never been smooth sailing. "For a while, due to lack of financial experience and planning mistakes, the company was unable to make ends meet and almost went bankrupt. I was in a panic. Fortunately, we found a new business model before we weathered the storm. "
In addition to the capital chain problem, there are also product problems. If you want to consider the future development of the company, you must think longer. "At that time, our products were relatively simple and there was only one course. Although it sells well, if an enterprise only relies on a certain course to make a living, if it encounters the bottleneck of enrollment, the risk of loss is great. 16 years, we have been losing money for several months, and the operating pressure is also great. "
Choosing the road of starting a business is to keep jumping into the pit. Many of these "pits" are areas that you are not good at or even understand. In the face of such a moment, how did Ouyang, who started his first business, quickly seek a way out?
There is no shortcut to success, but there are ways. Ouyang Zhongtie said: "The exhibition I am experiencing and many' pit' moments are actually filled by my study."
After five years of starting a business, Ouyang China Railway has participated in hundreds of activities, and he never wastes these opportunities for learning and improvement. Opportunities are always reserved for those who are prepared. Similarly, opportunities always favor people who love learning. A person's vision and pattern determine how far you can go. If you stop studying and face the ever-changing new world, you will struggle. In such a bottleneck period, communicating with excellent people may make you suddenly enlightened and grow rapidly.
"The problem that each of us encounters is * * *. You have to find someone who encounters similar problems to discuss, and you will grow up quickly." Whether as wage earners or entrepreneurs, such awareness is essential.
Then, from grassroots wage earners to successful entrepreneurs, from fitness coaches to business leaders, what kind of learning methods made him upgrade all the way and counterattack successfully?
Empathy is the only way to get along with the post-90s generation. The boss is of course important to the development of an enterprise, but to operate or develop employees, after all, it depends on talents.
Starting a business for five years, from the first two people to the present 100 team. From the initial office of 75 square meters to the luxury office of 4000 square meters now, such a fast-growing enterprise is a team of young people with an average age of only 24 years old. In the face of these post-90s, the traditional management methods are basically useless, while Ouyang has his own unique views and styles.
Exhibition * * * and CEO Ouyang Zhongtie are giving speeches.
"Maybe you have a little success, but if you really treat your colleagues as brothers, you will start to weigh them. Your colleagues may still be squeezing the subway and taking the bus. If you have achieved personal success now, is it possible for you to help others succeed, just like those entrepreneurs who have already succeeded, they must have helped more colleagues succeed. So what kind of life I live today, I will help you live what kind of life, I just go to explore the road in advance. "
Speaking of which, Zhan and Ouyang Zhongtie told us about his painful experience of spending the night on the roof of a farmer's house. As a deeply drifting young man, he said that he was a typical diaosi counterattack. Everything from nothing to now is the result of his efforts, so he especially understands those young people who also want to work hard in Shenzhen, not only to understand, but also to help them gain a firm foothold in Shenzhen and achieve both material and spiritual harvest.
"As an entrepreneur, when you start to have a certain material accumulation, don't stop. You have to find ways to help your friends grow up together and make them make money. "
Perhaps the general enterprise regards employees as "management", but Zhan * * * and Ouyang China Railway never manage them, but try to influence them. This is about the distribution and understanding of values. He hopes that through the humanized system and the corporate culture with temperature, employees will really like it, work hard and make continuous progress.
"You are the captain of this ship. If the direction is wrong, it may lead everyone to the abyss. I have always kept this sentence in mind. I always tell myself, don't be the ceiling of the enterprise, I must keep growing and breaking through, because only in this way can I.