First, intensive distribution, that is, extensive distribution, enterprises can choose many middlemen to promote their products, as long as they meet the requirements of enterprises, they can apply to join. In intensive distribution, the products of enterprises can be seen by more people, so that more people can perceive and buy products. However, enterprises do not choose middlemen, and it is impossible to know that the strength of middlemen may increase distribution costs. Too many middlemen aggravate the difficulty of enterprise management and it is difficult to effectively control middlemen. Intensive distribution is often used for standardized, serialized and universal product distribution in commodity consumption, impulsive consumer goods and industrial products.

The second is to choose distribution, which is suitable for products that customers need to carefully compare and choose from the aspects of price, quality, color and style before deciding to buy. Enterprises choose middlemen by filtering, which is narrower than intensive distribution. Generally speaking, enterprises distribute intensively first and then choose high-quality middlemen as their own sales after occupying the market. Choosing distribution saves redundant distribution costs for enterprises, improves marketing efficiency, and makes it easier to manage and control middlemen.

The third is exclusive distribution, which is suitable for high-priced goods and some well-known brands that are expensive and need to provide special services. The enterprise will choose a middleman for its own sales, and the middleman shall not distribute the similar products of other manufacturers at the same time. This distribution channel strategy can enhance the ability of enterprises to control channels and stimulate dealers to serve enterprises, but at the same time, it is also very risky, and may lose a market because of a middleman.